(en)

Having a website is a good thing, but without real traffic, it does not serve much. The main search engines Google, Bing, Yahoo, … will bring traffic to your site, and will even bring targeted traffic if you follow certain rules. Targeted visitors are obviously leads that can increase your turnover. It is, therefore, essential for any online company to think about optimizing its platform and SEO for search engines.

1st Tip: Do not make coding and programming mistakes

Search engines use robots that scan the code on websites. The scanning is done according to certain standards. It is imperative to respect them so that these robots are able to understand and integrate your site in its search engine.So be careful to always keep a html coding clean and error-free so that these robots are able to understand each of your web pages. If your coding is too fancy, you will drive your site to a lower ranking in the search engines …

2nd Tip: Think about the keywords …

Take the example of a Savoyard cheese factory that decides to sell its products on the web. To stand out, it will have to make sure to use specific keywords. Like “Farm reblochon”; “Savoy Fruit “.The fact that a keyword is specific and precise will differentiate it from the competition. It will, therefore, have less direct competition and therefore much more chances of being listed on the front page of the search engines.

3rd Tip: … and position them well

It’s nice to have a list of specific keywords, but you should not put them anywhere so that search engines can identify them.Your keyword selection should be in the title of the site and in the header tags. They may also appear in your tags.

4th Tip: get quality inbound links

The inbound link campaign is the keystone of your natural SEO, but it is also the hardest part. As for the keywords, always prime QUALITY rather than QUANTITY!Creating your inbound link campaign requires a bit of methodology. Here are the main steps:
– Choose a keyword or phrase
– Select a trusted Site
– Integrate keyword and website:
<a href=”»http://my”> my keyword </a> Post an article on the other site by including the keywordYour site must contain an URL with this keyword. Yourdomain.com /

Read our next article about how you can double your site traffic!

(en)

A text-only website is outdated. Beyond the fashion effect and trends, Google now gives a very high priority to explainer videos. They are highlighted to appear on the first page. An animated video is both a simple way to spread your ideas and an unrivalled advertising medium.

Many companies and marketers have understood this and are taking advantage of it to increase the number of visitors and especially to increase their conversion rate. The following 5 points are proof that explainer videos is essential for the promotion of your activity on the web.

Proof # 1: Increase Your SEO Google (SEO)

As you have understood, an animated video is a highly-valued item of engines like Google. By using keywords and tags specific to your activity or the products/services you want to highlight, you will gain in SEO. According to a study by Forrester Research, explainer videos multiplies the chances of being on the first page of Google by 3.

Proof # 2: Easy to share

The facts speak for themselves, according to a study realized by Quicksprout (2013), explainer videos are 12 times more likely to be shared on social networks, blogs or forums than a text. Explainer videos are by far the easiest online content to share. According to the same study, every minute, Youtube users share 1200 videos on Twitter and Facebook. Your explainer videos will have an impact on a very large number of Internet users for a budget of 0 euro.

Proof # 3: Have a real impact

Your product / service, as well as your activity, are certainly exciting. But how can you communicate to your target all the information without losing their attention? Indeed, research show that the focus time of the human being is only 8 seconds. This very limited time frame is multiplied by 4.5 when it comes to watching an animated video. An explanatory video of your activity expresses a great deal of information in just a few seconds while keeping the attention of the audience.

Proof # 4: A declining rebound rate and an increase in the conversion rate

Many marketers claim that the return on investment of an explanatory video is unbeatable. It allows to reduce the rebound rate, which means the number of Internet users who leave your site after entering it.

As a result, a user’s conversion rate increases considerably. Explainer videos on a website increase by 64% the purchase or the quote request online.

Check out our explainer videos portfolio!