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Explanatory Videos of 2017

Your messages need to stand out constantly and you must play with different media to always be in tune with your target’s expectations. Working with a company specialized in producing explainer videos is an effective way to make a difference! Before you start a corporate video project, here are some trends that can inspire you!

Work with your content strategy and communication goal

Marketing professionals agree that a content strategy is essential. The company’s main message must be used for business purposes and target retention. A company that specializes in corporate videos will certainly ask you for information about your business so that the video content created fits perfectly into your company’s communication and marketing strategy.

Sharing on social networks for more visibility

Audiovisual production companies use animated explainer videos to reach more people corresponding to the target audience. Indeed, a video published on the account of a company social network will be visible to all its stakeholders and subscribers. If other people wish to share the brand message, the video will appear on the platform they pick: Facebook, Twitter, Instagram and will return to the issuing company of the original publication.

Simple videos and whiteboard videos still very successful

The explainer videos are more generally looked at if their form is simple. If there are too many frills without a well-defined visual and sound atmosphere, the video will be less appreciated. Internet users want to see videos with clear, straightforward messages. Especially for corporate videos. So, if you embark on the crazy adventure of animated business video, think about focusing on delivered message and content more than on design and aesthetics. It is not necessary to overload your video with visuals that will, in addition, climb the prices!

Explainer Videos as a production objective

Even when used for entertaining purposes, videos are increasingly produced to initiate a presentation. The lively video market allows a brand to showcase its potential customers. But according to their budget and content strategy, companies can choose to offer a series of creative videos to keep internet users in suspense. This can be part of their brand strategy. If you intend to start a collaboration with an animated video production company. These few trends can give you creative ideas to exploit. Choose which trend is most likely to match your business. And if you think that motion picture designing videos can match your marketing plan. Get in touch!

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Video explicative de l’importance d’une Landing page.

Notre prochain article.

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Promotional videos are now part of the marketing strategy of many companies. And that’s normal!

YouTube counts not less than 4 billion views a day! It is also the 2nd most used search engine after Google. According to a study, 78% of respondents watch at least one video per week on YouTube and 55% watch at least one a day.

Additionally, promotional videos available on YouTube also appear on different search engines, giving you the opportunity to broaden your audience. 92% of B2B customers watch videos online.
In addition, 34% of customers tend to buy a product after watching a promotional video and 48% say they trust the promotional videos of online businesses. Promotional video experts help you be more competitive.

Promotional videos have been incorporated into various companies’ websites to increase visitor engagement. They are also added to emails, increasing their chances of being opened by at least 5.6%. In addition, these corporate videos greatly increase the click-through rate by 96%. And when a video is added to the home page of a site, the conversion rate (customer who buys a product or service) is 80%! The number of executives using videos increased by 81% over the previous figures. This is a huge jump compared to 70% in previous years. More than half of managers (52%) also tend to watch explanatory videos, and 75% of them are corporate promotional videos.

Video professionals create mobile-optimized content

The latest update to Google’s algorithm gives priority to mobile-optimized content and for good reason: more than 60% of users surf the Internet on their mobile or tablet. At least 70% of the content that appears on the first page of a search engine like Google is video content. A video does not just increase traffic to your site, it’s also a gateway to your site!
Other figures:

– About 50% of all non-computer internet traffic is generated by mobile phones
– Approximately 85% of respondents plan to increase their budget for video content.
– Note that short videos (1 to 2 minutes) also tend to generate a better engagement: 88.3% of them are watched until the end.

Promotional video experts create easy-to-share content. You can easily share your video content on social networks. More and more YouTube videos are being watched on Facebook. On Twitter, at least 700 YouTube videos are tweeted every day. The ease of integration and sharing of corporate videos make them very efficient and effective. So, what are you waiting for?

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If you’ve seen blockbusters like the Nemo or Toy Story world, you’ll agree that animated videos can be tackled from many angles to deliver the desired message. Did you know that this technology can also be used, among other things, to develop your company’s sales arguments?

How does it work?

The first important element is the hardware of course! To produce a video worthy of the name with a high level of finesse, dexterity, and clarity, it is necessary to have the appropriate software, equipment and method. The absence of adequate material can prevent the video team from producing a quality video: you do not want to have blurry pictures at a time when realism and clarity are kings?
The colourful images send a clearer signal and are appreciated as a guarantee of quality.
A high-quality video attracts attention and will therefore be more watched. Remember: the first impression is essential, especially in sales, so leave a first impression unforgettable! Beware, the hardware does not do everything! It needs to be adjusted and programmed to give the best possible result, you have to know how to use it! Moreover, a good camera will film well in high quality, without the skills and talent of an expert team, the images will remain meaningless.

Remember: the first impression is essential, especially in sales, so leave a first impression unforgettable! Beware, the hardware does not do everything! It needs to be adjusted and programmed to give the best possible result, you have to know how to use it! Moreover, a good camera will film well in high quality, without the skills and talent of an expert team, the images will remain meaningless.

Clear expectations

Engaging your target is the goal and a video can help. For this, a promotional video must be both informative and entertaining to attract customers. Defining its marketing objective is a prerequisite before making a live video: it is at the service of the marketing plan adopted by the company and not the other way around. The animated videos must satisfy the interests of the company and the experts in this field will give the touch of charm necessary that your company needs to reach its objectives of sale and / or loyalty. An animation at the forefront of technology using the best tools available on the market for conceptualization,

The animated videos must satisfy the interests of the company and the experts in this field will give the touch of charm necessary that your company needs to reach its objectives of sale and / or loyalty. An animation at the forefront of technology using the best tools available on the market for conceptualization, editing and creativity, the production of animated videos has become the ideal way to offer an unprecedented experience to your target audience. This unparalleled customer experience is now the foundation of customer loyalty, development and success.

The animated video has not ceased to amaze you! It constantly pushes back the limits of what is possible to better meet the needs of its customers. It is no longer simply a matter of creating logos, images or slogans, but defining a high-definition sphere in which all these virtual elements are inscribed. Ask what you want! The video experts are there to answer all your ideas!

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What will attract the eye of visitors to your website at first?
The animated video, of course!

This is the perfect way to make your visitors stay on your site. They will feel closer to your company and its values and will, therefore, be more committed.
And who says engaged visitors, says sale at the key!

But beware! It’s not about making a video in a hurry! It is recommended to call upon professional video editing and/or motion designers.
Of course, you can create an animated video on your own, especially if you have a limited budget but the quality is likely to be compromised.
The return on investment is such that the expenses incurred with a professional audiovisual production will be well worth it!

What are the advantages of hiring a specialized company?

1- Simplification

If you want to create an informative video about your business, you do not necessarily step back to clearly explain your business.
A professional will know how to convey your ideas without risking confusion with your potential customers.
An explanatory video should be short and concise to get a maximum commitment rate.
In addition to knowing how to simplify your content without distorting it, a video professional will be able to present your company in an attractive way!

2- Effectiveness

Storytelling is an art and must be done in a way that captivates your target audience. An animated video business can create a convincing script. A first meeting will be used to create the brief. The audio-visual creation company will ask you several information:
– your activity,
– your target,
– the problems you are responding to,
– the benefits of your products or services,
– the tone of your video,
– if you want to include a Call to Action …
All of these elements should help you define your communication goal. This brainstorming is the first step in creating your script. Your answers to these questions are crucial to the future of your video.

3- Customization

The style and design of your video will depend on the topic. This can be a simple and didactic explanation: the colours and the scenery in which the characters evolve will make the graphics and figures attractive. The highlighted elements of your animated video should be a reflection of your business. Trust professionals for this!

4- Exchange

In addition to the first exchange defining the communication objective and tone of your video, you will have the opportunity to keep in touch with the motion design team throughout the making of your video. You will have access to a version of your video before the finalization and will be able to make your remarks and make modifications until the video is suitable before you integrate it to your site. Do not hesitate! Call on professionals, your company will thank you!