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Marketing: Our Advice for Instagram

While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.

The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.

Attract the client is therefore more difficult…

Your image: 

  • Privilege relevant pictures related to your brand universe
  • Share a story with your followers, show your product in everyday life
  • Use exclusive pictures with your subscribers

As we said before, the engagement rate is higher on Instagram than Facebook.

  • 32% of Facebook users interact regularly with a brand.
  • 68% of Instagram users interact regularly with a brand.

Among popular subjects, you can find:

  • Brunch
  • Coffee
  • Shoes selfies
  • Cocooning

Pictures with filters have 21% chances of being viewed and 45% chances to be commented.

Most used filters:
#Normal
#Mayfair
#Rise
#Valencia

Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.

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Why do Your Clients Prefer Video Marketing?

Nowadays, we use online videos for everything, whether we want to change the wheel of our car or watch a movie. We look for videos on the internet to entertain or inform ourselves.

According to The Guardian, video marketing might represent 69% of the online consumption traffic while 64% of marketing specialists think it will play a major role in their future marketing strategies. And if you’ve seen the stats about the future of videos, you already know that online videos will constantly grow.

But why? What drives people to look videos? Why online videos will end deleting social media in terms of popularity? Those are important questions that should be asked. Because if we understand why people watch them, we’ll understand how to improve them.

Here are some reasons:

1. Users trust video marketing

Every time you open your navigator and start looking for information about a topic, you’re not only searching for one or two good articles: there will be a million! Moreover, you don’t always know if those sources are reliable or not. It’s also difficult to say when an article is more reliable than another.

What about videos? When you find a video with a good quality, you doubt less about the reliability of the message. Now, it should be obvious that many low cost videos can be reliable and correct. Also, every high-quality videos are not always trustable. However, users will be more likely to trust information you share with a high quality video.

2. Video marketing is shareable

This is the biggest advantage of video marketing. When people watch something and like it, they will inform the others, they will share it. But you should do something that is worth being shared. You have to make an interesting, funny, emotional, honest or educative video and make it memorable.

3. Video marketing is memorable

If someone reads or listens to something, he uses only one sense. But if he watches a video, many more senses are stimulated, which makes him more likely to remember what he saw. You want people to remember who you are and what you do? Videos are the best tools to make that happen.

Of course, you might think there are many other ways to explain why video marketing is important, but the 3 points explained above are the essential ones. That is why Propulse Video proposes explainer videos. They shorten your selling process, increase your conversion rate and increase your sales.

Video marketing is therefore an essential element for your marketing strategy. If you don’t have one yet, you should start making one.

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When Should You Send Your Newsletter?

Sending a newsletter is a way to retain customers. Thanks to this letter, you can inform your clients about your company’s news. Moreover, it enables you to maintain a regular relationship with your clients and make them visit your website. All of this enables you to increase your website traffic.
However, to reach this objective, you have to choose the right time to send your newsletter:

For individuals:

  • Weekday mornings from 6am to 8am: a huge number of individuals check their personal emails as soon as they wake up
  • On weekdays from 12pm to 2pm: lunch breaks are an opportunity for people to check their personal mail boxes
  • Weekday nights from 9pm to 11pm: most people are relaxing at that time
  • Wednesday from 2 pm to 4pm: this time is also a good time to send a newsletter
  • On weekends from 8am to 3pm: many people spend time on the internet during the weekend, especially during those times

For professionals:

  • Weekday mornings from 6am to 10am: this time is ideal as most people check their mail box when they arrive at work
  • Tuesdays and Thursdays from 2pm to 3pm: most of a company’s employees are present at work during those days
  • Sundays from 6pm to 10pm: some people like to check their mail box at that time to have an idea of their next day