Types of explainer videos, and how to choose the right one for your business

If you are struggling to find the right type of Explainer Video for your business then you are in the right place.

Explainer videos can vary from a large range of styles, and choosing one that is suited well for your business can be difficult if you don’t really have an understanding of the different types.

There are some factors such as your sector, message and target audience that will determine what kind of explainer video will fit your business best.

So let us teach you a little more about each different style so when it comes to deciding what type of explainer video you want, you can decide with confidence.

 

Screencast videos:

These videos are great for educational purposes. They mainly consist of screenshots of how a certain software or page navigates. Many companies use these kinds of videos as part of their employee training.These are usually the most economical option when choosing an explainer video.

 

2D animated character videos:

These are the most popular type of explainer video. They are based in storytelling which is a great way to evoke emotions in the viewers, and therefore making the video memorable. The way to storytelling is by showing the problem, and then the solution your service provides. It’s a great way of showing what your brand is about by humanising it with the characters.

 

2D motion graphics videos:

These type of videos are characterised by being straightforward. They are ideal for complex businesses or a service that is hard to explain. They are used mainly to visually explain a process, whilst still being contemporary and fun.

 

Whiteboard animation videos:

These are the most versatile type of explainer videos, as they fit any target audience. They are engaging and perfect for explaining complex concepts and process.  The only issue with these type of videos is that the aesthetics of them don’t always fit a corporate and more serious business.

 

3D animation videos:

These videos are mostly used for commercial purposes. They allow you to go wherever you want with the video and are definitely the most eye-catching of all, but they have a catch! They are the most expensive, as they require a lot of more time and skill to produce.

 

Live action:

In these kinds of videos, everything is recorded using a camera and real life. It’s a great way of creating real live examples to create true trust in the viewers.

, , ,

Using explainer videos as your sales pitch – The end of powerpoint presentations?

Could explainer videos be the killer of powerpoint presentations?

The sales world has always relied on powerpoint slides and documents to win over new business. But in 2018 using powerpoint presentations as a sale pitch is a thing of the past. There’s a new trend to help close deals: presentation videos as well knows as Explainer videos.

Sure, text-based documents can be effective to your sales pitch, but let’s be honest, long PDF files, PowerPoint presentations, or white paper full of text can be hard to digest fully.

But when pitching your business through a video presentation, it allows you to combine speech and visuals, and compact a lot of useful information in a very short amount of time, which can be easily shared with a global audience and make you stand out from your competitors.

The best part about using an explainer video as your sales pitch is that you will generate value to your business before the very first pitch meeting with your clients if you even have to set one up that is! Because after your explainer video, you might not even need one!

Sales pitch explainer videos can range from different lengths and styles, but they all have one aim —sell the product.

A good sales pitch video needs to:

  1. Target the audience
  2. Create value for your business
  3. Be short and simple
  4. End with a compelling  call to action

So next time you need to pitch your business why don’t you try doing it through a video presentation and see how it helps your business increase sales?

, , , ,

Why are Explainer Videos so effective? The psychology behind Explainer Videos

Explainer videos are becoming more and more popular amongst businesses.

Animated explainer videos are a great tool to market your business/idea.

It’s an effective way to entertain your audience, engage with them and persuade them to follow your call of action.

But how can an animated video have the ability to connect with people and convince them of a product or idea?

There is a whole science behind why they work so effectively.

 

Learning techniques –

Explainer videos are intended to  ‘teach’ the viewer on a certain subject and the reason why it’s so effective to do it this way is that accordingly to some studies more than  65% of the population learns visually, but no matter what type of learner you are, it’s a fact that we all learn better when we are using more than one of our five main senses.

And by visually explaining your idea through simple messages, simple visuals, and simple audio you are allowing your future clients to retain and remember the information better in the future.  Studies have shown that the brain retains 68% more information when presented with both visuals and auditory information.

 

Pattern interruption –

Explainer videos break up the monotony of a landing page that is usually full of text. This was you are capturing the clients attention and exciting them. This works by interrupting the usual pattern most people expect when visiting a webpage or deciding on a service. This will imprint your message across more effectively.

 

The art of storytelling –

Humans are driven by emotions, and through storytelling, we are allowing the viewers to digest information more easily because the information connects with emotions. By creating an animated explainer video with an easy to follow storyline you are allowing the viewer to connect with the story, and create an emotional bond making the message memorable.

 

The power of perception –

Up to 85% of people are more likely to buy a product if they first see an animated explainer video first. The more you see, the more you learn, and the more you learn, the more you believe. And this is what happens when a person watches an explainer video. Sometimes just reading plain text can leave clients wondering more about the product. What will it look like? What feeling will it create? How will it work? With video marketing, the case is completely different.  Explainer videos offer the client to visually experience the service and something that you have seen with your own eyes and heard with your own years is 50 % more likely to stick in your mind that something you have simply just read about.

 

So when deciding on your next marketing strategy, I suggest considering an explainer video!