How to make your Youtube video rank higher through SEO

Now that you have a great explainer video about your services or your business, you can’t wait for people to see it and for it to start increasing your sales. You’ve uploaded it to youtube, but why does it not appear first in the search results?
With 300 hours of video uploaded to YouTube every minute, it’s very difficult for a video to stand out.
But there are a few tricks that you can apply to your video to make it rank higher on the search page and therefore get more views.
If you would like to know how then let me tell you…

Front-load your keyword:
Use your keyword at the beginning of the title of your video. This will help youtube understand better what your video is about, putting it in the direction of the viewers that are searching your topic.

Engagement signals:
Videos that have a call to action to comment or like the video tend to rank higher. This is because receiving comments on your video tells the Youtube algorithm that your video is popular, placing the video in a higher ranking when searched. So if you give your viewers a specific reason to comment at the end of the video, this might help your video get to the top!

Video tags:
Even though video tags are not as important, they still have an effect on the ranking of your video. Video tags are designed to help Youtube understand the context of your video. So use tags that describe what your video is about. But don’t use too many! You will confuse Youtube. Use a small amount of highly specific tags. The first tag is always the most important, so I recommend to put your keyword as the first tag!
If you use the same tags popular videos on your topic use, this will give you more chances of appearing on the sidebar as recommended, which is a great way of creating organic clicks on your video.

Video description:
Its been found that videos with long descriptions tend to rank higher on Youtube.
This is also because the description will help Youtube understand your content.
So when it comes to writing your description, outline the content of your video clearly without giving too much away.

If you apply these simple few tricks to your Youtube video, be ready for the views to increase and your video to succeed.

Why is Video Marketing effective? 6 reasons why your business should turn to Video Marketing

In 2018, marketing is changing, and fast. New strategies and types of marketing are arising, increasing competition, but also increases the opportunities for businesses to stand out. That’s why today we will be talking about some of the reasons why video marketing is so effective;

Customers spend their time watching videos
People are now watching videos more than ever. Statistics have shown that 92% of all B2B potential customers are watching online videos on a regular basis.
That’s why businesses are now using video marketing as a strategy to improve consumer engagement. By adding videos to their emails they are increasing click-through-rates and by adding the video to their landing page, increasing conversions.

Videos are easy to find and share
Consumers who are looking for your services will search through the listings on Google. Did you know that 70% of the top 100 search listings on Google are video results? And by sharing this video across different social media platforms it increases the traffic to your website.

Videos are persuasive
Like we’ve mentioned on our previous blog about the psychology behind explainer videos, videos give the opportunity to use sight and sound to connect with the target audience emotionally through storytelling. Evoking emotions and therefore becoming memorable.

Videos are measurable
One of the best things about sharing a video on social media platforms is that it allows you to keep track of the number of views and shares. This will help in the future campaigns to know what works for your audience and what doesn’t.

Videos are cost-effective over time
Videos stay on Google results forever, unlike tv adverts which come and go within a few seconds reducing your overall per-unit spending over time.

Videos are able to convey a lot of information in a small amount of time
Videos can help companies concise their message in a short amount of time as compared to conveying the information through text. A lot of information can be condensed into a one minute video by using not only audio but visuals to represent the information.

All of the points above are really valuable reasons to why video marketing is effective, so why not switch your marketing strategy now?

Can Animated explainer videos be used in education?

Animated explainer videos are known for helping engage people, so why not use it to engage students? 

Animated explainer videos are not only effective to explain the concept of a business, or are not only used to increase a company’s performance. They can also be effective in education for learning purposes.

Education is about transmitting new information to young people and making it stick in their mind. In traditional education, they do this by relying on oral teaching methods, but studies have shown that this method only appeals to 10% of students. 65% of students actually prefer learning visually. Which means schools and universities are really missing a great opportunity of improving their teaching methods to increase students performance.

Through animated explainer videos that combine storytelling, music and visuals, you are evoking emotion on the viewers, and therefore creating a memorable impression, which is education’s main purpose. To be remembered. As well as motivating students to real-world actions.

Regardless of those reasons to why animated explainer videos can be successful in the classroom, it’s also about the way our culture is heading. We are notably changing the way we look for new information, and videos are now the preferred method to research and learn.

Especially with millennials, that now go to youtube instead of Wikipedia to learn and research about things.

Culture is moving fast, and we have to keep up with it one way or another, and if this means changing the way we learn things at school for the better, then why not implement explainer videos to our education systems?