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8 Tips For Your Marketing Strategy

Tips for marketing strategy

 

While it is true that video marketing is extremely unique, and you must have a very good strategy to reach consumers effectively, advertisers sometimes feel paralyzed when making and creating useful videos.

Creating good video-content is not easy, however, there are certain points you should consider when focusing your strategy to attract your customers and increase your sales.

  1. Everything is based on experience.

Imagine that you have come across something you have never heard of. Let’s say, for example, a water bear.

Although we have descriptive sources that explain our issue, it will always take more time than a simple video.

The video gives us and gives the feeling as if we were there in the first person (even if it is a virtual experience).

  1. People like to laugh.

And who does not? Humor is important, but do not overdo it. Small unexpected moments that change the monotony of a video makes it a dynamic and captivating experience for the consumer.

  1. Problem-solving is paramount.

People buy products and services because they want to satisfy a need and even solve a problem.

The pieces of marketing that make a difference are those that offer a solution to a problem” – according to Scott Alexander, digital marketing director at Oakley.

  1. Emotion trumps logic.

The world seeks to find emotions and personal connections with brands through their dexterity and reflective marketing.

Not all videos have to lead directly to sales, but they must directly influence the mind of the consumer.

  1. Appearance matters.

The content must be relevant, timely, practical and well done. First impressions are everything. If you do not captivate the consumer first with your video, there will be millions out there trying to attract it with other marketing strategies and content.

  1. Competition is everywhere.

There are hundreds of hours uploaded on YouTube every minute. Will people want to watch your video? Do not focus on improving your videos but give them a touch of differentiation from all the others, which breaks with the marketing strategies used today. You must create new trends.

  1. The random content is over.

All the content that you can create has to be related to your brand and your marketing strategy. According to this way, you will create a unique meaning for your company.

Recycling and reusing content from other campaigns previously launched can generate great opportunities for your business.

  1. The short content in video format has a lot of power.

Short contents are easier to get viral and generate great trends in social networks.

You must create a strategy that is directed to a specific and relevant target in each member of your audience.

Are your sales dropping? Try Video marketing!

Considering that vision is our most dominant sense, most of the information we feed our minds throughout the day is provided through the visual. 83% that businesses that provide video for marketing, experience higher Return On Investment (ROI). It is reputed that an investment in video marketing is costly, but the results are totally worth it.

More than 50% of internet users seek videos related to products or services before deciding to engage with a purchase.

1. Building trust

In the era of fraud and misunderstandings, a product is questioned thousands of times before a client decides to buy it. Providing a video explaining the features and the benefits of the product not only engage the client in watching but also increases your product chances of being bought right away. 64% to 85% of customers have confirmed that videos encourage them to buy the product and to trust the company.

When there is an absence of physical description of the products or services, it makes it harder for customers to get hooked. However, a video that provides attractive insight into the culture of your business, your team and eventually your product or service, is able to build a solid relationship with your future clients. And 90% of customers report that product videos help them make purchasing decisions.

2. Increases your online visibility

Since YouTube is owned by Google, videos are more likely to appear on the first page of this giant search engine than any other content format. Videos are now more exposed than ever before on the online world. 500 million people are watching videos on Facebook every day, and 5 billion videos are watched on YouTube every single day.

Another good thing for business owners is the rise of the smartphones industry, mobile video views are increasing by 100% every single year. That is explained by the change in consumer behavior, they are more often watching videos on the go since they are short and easy to grasp.

In addition to that, by 2019, 80% of all web traffic is going to be video projected.

Online visibility attracts new prospects and therefore new leads.

3. Helps you build an online community

When the video is of a reasonable duration, self-explanatory, and eye-catching, chances are it will go viral! People love to share on every social media platform available. Since they love to consume videos, and videos drive more organic traffic back to your website, product or service,

you should be then expecting your sales to boost. Having random people sharing your business across platforms increases your credibility and reinforces your sales.

Statistics have proven that businesses that use video marketing grow their revenue 49% faster than those who do not (Aberdeen group).  

 

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How To Win a Sale in the First Eight Seconds of Your Video

Social networks have marked a before and an after in advertising. The user no longer must be informed, but has to be moved while the brand goes unnoticed.

When it comes to broadcasting, video and 2.0 platforms combine perfectly. Brands, aware of this conjunction, bet more and more on social video marketing as a promotional strategy that is aimed at a multi-screen audience. “More than half of the mobile data traffic volume are videos,” says Desigual Brand Digital Manager, Pere Quintana.

 

  • Audiovisual content should entertain, attract and remain in the mind of the consumer.
  • The increase of consumers’ videos in audiovisual platforms has increased the investment of companies.
  • Social networks are displacing television in terms of channel chosen by brands for their marketing strategies.
  • There is an optimization of costs in terms of carrying out this strategy through social networks.
  • The impact and customer loyalty, with less advertising investment, increase considerably using this type of platform.
  • Soon “we will move from an exposure level to an interaction level” – according to David Lahoz, director of the marketing agency Isobar (Barcelona).
  • An element that, to achieve viral, must “entertain and connect with the user’s emotions; that cries, laughs, gets excited … “, advised Anselmo Segarra, operations director of Be On.

 

The point of balance between the success and failure of a video that is launched with the intention of being viral states in the first 8 seconds, which are the most crucial for the viewer. If he manages to get hooked in these first few seconds, he will most likely stay until the end of the video.

However, we should not belittle the importance of the next sequences of this estimate, that is, the next seconds must retain the audience with music, creativity and unconventional, spontaneous and unexpected images.

 

What are the advantages of a video on your landing page?

Landing page video advantages

 

Your landing page is your shop’s entrance. It has to hook the customer and convince him that it is here where all his needs will be satisfied. That this is the place he has been looking for. And the best way to succeed is by a creative video. Here are three reasons why:

       1. A video is faster and easier to grasp :

The point of your website is to hook your prospects, help them understand your business activity and eventually persuade them to engage in business with you. The best way to do it is through a video where you display the company’s culture, values, and vision. A video helps your potential customers understand all that you wish to transmit in a very short time. It is efficient to reach results.

      2. Increases the length of the prospects staying on your website:

Unlike reading which most people are unable to keep up with, a video not only attracts traffic but more enlarges their staying length on your websites. Since it is entertaining and interesting to watch, clients will be staying on your website for the whole video and more often they will be surfing for some time on your website.

      3. Trust arises:

Because it is hard to establish trust between you and your prospects due to distance, words and pictures are the most used marketing format to do so. But how about putting emotions into those words and pictures?

A video where you display your business, team, activity, and values to your customers through motions, music, and colors will establish a relationship based on trust with your prospects.