Are your sales dropping? Try Video marketing!

Considering that vision is our most dominant sense, most of the information we feed our minds throughout the day is provided through the visual. 83% that businesses that provide video for marketing, experience higher Return On Investment (ROI). It is reputed that an investment in video marketing is costly, but the results are totally worth it.

More than 50% of internet users seek videos related to products or services before deciding to engage with a purchase.

1. Building trust

In the era of fraud and misunderstandings, a product is questioned thousands of times before a client decides to buy it. Providing a video explaining the features and the benefits of the product not only engage the client in watching but also increases your product chances of being bought right away. 64% to 85% of customers have confirmed that videos encourage them to buy the product and to trust the company.

When there is an absence of physical description of the products or services, it makes it harder for customers to get hooked. However, a video that provides attractive insight into the culture of your business, your team and eventually your product or service, is able to build a solid relationship with your future clients. And 90% of customers report that product videos help them make purchasing decisions.

2. Increases your online visibility

Since YouTube is owned by Google, videos are more likely to appear on the first page of this giant search engine than any other content format. Videos are now more exposed than ever before on the online world. 500 million people are watching videos on Facebook every day, and 5 billion videos are watched on YouTube every single day.

Another good thing for business owners is the rise of the smartphones industry, mobile video views are increasing by 100% every single year. That is explained by the change in consumer behavior, they are more often watching videos on the go since they are short and easy to grasp.

In addition to that, by 2019, 80% of all web traffic is going to be video projected.

Online visibility attracts new prospects and therefore new leads.

3. Helps you build an online community

When the video is of a reasonable duration, self-explanatory, and eye-catching, chances are it will go viral! People love to share on every social media platform available. Since they love to consume videos, and videos drive more organic traffic back to your website, product or service,

you should be then expecting your sales to boost. Having random people sharing your business across platforms increases your credibility and reinforces your sales.

Statistics have proven that businesses that use video marketing grow their revenue 49% faster than those who do not (Aberdeen group).  

 

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