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Video Marketing: The Elevator Pitch Technique

You should think of your video marketing campaign as the simple elevator pitch. Brief; persuasive and memorable. They also need to explain what makes your organisation, product, or idea – unique.

 

In an ever increasing, fast paced world, the average consumer does not have the time – or perhaps the attention span – for long advertising videos.  For example; if you’re showing your product or service on social media to the average Instagram “scroller”, you need a short, snappy video, that is engaging and different.

 

Unless you’re going up the 100 floors of the Empire State Building, you’ve probably only got up to 30 seconds to sell yourself, your product or your company to your potential buyer. But a good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

 

Four Steps to a Great “Elevator Pitch” Video:

  • Identify the goal

What do you want the viewer to do? If they’re watching a 15 – 30 second video on Instagram or Facebook, you’ll only have time to get the viewer interested. So, it’s important to lead them to a place with more information, like your website, with an explainer video on the homepage.

 

  • Explain what you do

Focus on the problems that you solve and how you help people. Explain how your product or service, is going to make someone’s life easier.

Animated explainer videos are a valuable way of doing this as they have the ability showcase a complex product or idea, in a simple and engaging way. How are they engaging? They stimulate your brain. Much more than reading an email, or a PowerPoint. They can tap into your emotions and your memories.

So, people will not only have a better understanding of what you do, they’ll remember it too.

 

  • Communicate your USP

Identify what makes your company, product or idea, different. What’s going to make your customer base come to you, rather than your competitor? This is especially important if you’re operating in an oligopolistic or monopolistic market.

 

  • Bring it all together

Use your company strapline, or a phrase that is memorable and will be associated with your product.

Imagine it; the doors have opened. The video has finished. You have successfully wowed your audience, whilst taking no time at all out of their day. They’re now checking out your website or emailing their PA to set up a call with you.

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How an Explainer Video Can Boost Your Start-Up

As a start-up, no matter how amazing the product or service you offer is, it takes time to get noticed. A good explainer video could be the right way to reach out to your target audience and stand out among the competitors.

 

5 Reasons Why To Consider an Explainer Video:

  1. A video is probably the most versatile type of advertising tool you can us; it can be embedded in a website, app, social media accounts, and it can be even sent via email, allowing you to spread the same message through various platforms at the same time. One (investment) fits all!
  2. Images are worth a thousand words: choose the type of video (animated, 3D, live-action) that suits your business better and let it showcase your business in a creative and engaging way; even complicated ideas or products can look easy with the help of animation or 3D design.

  3. People are more and more likely to spend their time online watching videos. According to Zenith’s Online Video Forecasts report, by 2020 we will spend an average of 84 minutes per day watching videos online. Why? Because it is the best attention-grabbing tool. Therefore, an appealing, short but effective video is a must-have for your website nowadays.

  4.  It can be the starting point of your branding strategy: even though that’s not the first concern of a “startupper”, if your business grows (as we wish it does), you will need one. And the design, style, and message of your video are your first business card.

  5. Due to its versatility, it helps your SEO: people are more likely to share or comment a video rather than an article or any other kind of content. Google knows it, and knows how to reward you for that.

 

A high-quality, tailor-made video is a big investment for a start-up, and there is no doubt about that. Having a look at the facts and figures of online behaviour, though, it seems to be worth it. What are you waiting for?

 

How to make your Youtube video rank higher through SEO

Now that you have a great explainer video about your services or your business, you can’t wait for people to see it and for it to start increasing your sales. You’ve uploaded it to youtube, but why does it not appear first in the search results?
With 300 hours of video uploaded to YouTube every minute, it’s very difficult for a video to stand out.
But there are a few tricks that you can apply to your video to make it rank higher on the search page and therefore get more views.
If you would like to know how then let me tell you…

Front-load your keyword:
Use your keyword at the beginning of the title of your video. This will help youtube understand better what your video is about, putting it in the direction of the viewers that are searching your topic.

Engagement signals:
Videos that have a call to action to comment or like the video tend to rank higher. This is because receiving comments on your video tells the Youtube algorithm that your video is popular, placing the video in a higher ranking when searched. So if you give your viewers a specific reason to comment at the end of the video, this might help your video get to the top!

Video tags:
Even though video tags are not as important, they still have an effect on the ranking of your video. Video tags are designed to help Youtube understand the context of your video. So use tags that describe what your video is about. But don’t use too many! You will confuse Youtube. Use a small amount of highly specific tags. The first tag is always the most important, so I recommend to put your keyword as the first tag!
If you use the same tags popular videos on your topic use, this will give you more chances of appearing on the sidebar as recommended, which is a great way of creating organic clicks on your video.

Video description:
Its been found that videos with long descriptions tend to rank higher on Youtube.
This is also because the description will help Youtube understand your content.
So when it comes to writing your description, outline the content of your video clearly without giving too much away.

If you apply these simple few tricks to your Youtube video, be ready for the views to increase and your video to succeed.

Why is Video Marketing effective? 6 reasons why your business should turn to Video Marketing

In 2018, marketing is changing, and fast. New strategies and types of marketing are arising, increasing competition, but also increases the opportunities for businesses to stand out. That’s why today we will be talking about some of the reasons why video marketing is so effective;

Customers spend their time watching videos
People are now watching videos more than ever. Statistics have shown that 92% of all B2B potential customers are watching online videos on a regular basis.
That’s why businesses are now using video marketing as a strategy to improve consumer engagement. By adding videos to their emails they are increasing click-through-rates and by adding the video to their landing page, increasing conversions.

Videos are easy to find and share
Consumers who are looking for your services will search through the listings on Google. Did you know that 70% of the top 100 search listings on Google are video results? And by sharing this video across different social media platforms it increases the traffic to your website.

Videos are persuasive
Like we’ve mentioned on our previous blog about the psychology behind explainer videos, videos give the opportunity to use sight and sound to connect with the target audience emotionally through storytelling. Evoking emotions and therefore becoming memorable.

Videos are measurable
One of the best things about sharing a video on social media platforms is that it allows you to keep track of the number of views and shares. This will help in the future campaigns to know what works for your audience and what doesn’t.

Videos are cost-effective over time
Videos stay on Google results forever, unlike tv adverts which come and go within a few seconds reducing your overall per-unit spending over time.

Videos are able to convey a lot of information in a small amount of time
Videos can help companies concise their message in a short amount of time as compared to conveying the information through text. A lot of information can be condensed into a one minute video by using not only audio but visuals to represent the information.

All of the points above are really valuable reasons to why video marketing is effective, so why not switch your marketing strategy now?

Can Animated explainer videos be used in education?

Animated explainer videos are known for helping engage people, so why not use it to engage students? 

Animated explainer videos are not only effective to explain the concept of a business, or are not only used to increase a company’s performance. They can also be effective in education for learning purposes.

Education is about transmitting new information to young people and making it stick in their mind. In traditional education, they do this by relying on oral teaching methods, but studies have shown that this method only appeals to 10% of students. 65% of students actually prefer learning visually. Which means schools and universities are really missing a great opportunity of improving their teaching methods to increase students performance.

Through animated explainer videos that combine storytelling, music and visuals, you are evoking emotion on the viewers, and therefore creating a memorable impression, which is education’s main purpose. To be remembered. As well as motivating students to real-world actions.

Regardless of those reasons to why animated explainer videos can be successful in the classroom, it’s also about the way our culture is heading. We are notably changing the way we look for new information, and videos are now the preferred method to research and learn.

Especially with millennials, that now go to youtube instead of Wikipedia to learn and research about things.

Culture is moving fast, and we have to keep up with it one way or another, and if this means changing the way we learn things at school for the better, then why not implement explainer videos to our education systems?

Types of explainer videos, and how to choose the right one for your business

If you are struggling to find the right type of Explainer Video for your business then you are in the right place.

Explainer videos can vary from a large range of styles, and choosing one that is suited well for your business can be difficult if you don’t really have an understanding of the different types.

There are some factors such as your sector, message and target audience that will determine what kind of explainer video will fit your business best.

So let us teach you a little more about each different style so when it comes to deciding what type of explainer video you want, you can decide with confidence.

 

Screencast videos:

These videos are great for educational purposes. They mainly consist of screenshots of how a certain software or page navigates. Many companies use these kinds of videos as part of their employee training.These are usually the most economical option when choosing an explainer video.

 

2D animated character videos:

These are the most popular type of explainer video. They are based in storytelling which is a great way to evoke emotions in the viewers, and therefore making the video memorable. The way to storytelling is by showing the problem, and then the solution your service provides. It’s a great way of showing what your brand is about by humanising it with the characters.

 

2D motion graphics videos:

These type of videos are characterised by being straightforward. They are ideal for complex businesses or a service that is hard to explain. They are used mainly to visually explain a process, whilst still being contemporary and fun.

 

Whiteboard animation videos:

These are the most versatile type of explainer videos, as they fit any target audience. They are engaging and perfect for explaining complex concepts and process.  The only issue with these type of videos is that the aesthetics of them don’t always fit a corporate and more serious business.

 

3D animation videos:

These videos are mostly used for commercial purposes. They allow you to go wherever you want with the video and are definitely the most eye-catching of all, but they have a catch! They are the most expensive, as they require a lot of more time and skill to produce.

 

Live action:

In these kinds of videos, everything is recorded using a camera and real life. It’s a great way of creating real live examples to create true trust in the viewers.

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Using explainer videos as your sales pitch – The end of powerpoint presentations?

Could explainer videos be the killer of powerpoint presentations?

The sales world has always relied on powerpoint slides and documents to win over new business. But in 2018 using powerpoint presentations as a sale pitch is a thing of the past. There’s a new trend to help close deals: presentation videos as well knows as Explainer videos.

Sure, text-based documents can be effective to your sales pitch, but let’s be honest, long PDF files, PowerPoint presentations, or white paper full of text can be hard to digest fully.

But when pitching your business through a video presentation, it allows you to combine speech and visuals, and compact a lot of useful information in a very short amount of time, which can be easily shared with a global audience and make you stand out from your competitors.

The best part about using an explainer video as your sales pitch is that you will generate value to your business before the very first pitch meeting with your clients if you even have to set one up that is! Because after your explainer video, you might not even need one!

Sales pitch explainer videos can range from different lengths and styles, but they all have one aim —sell the product.

A good sales pitch video needs to:

  1. Target the audience
  2. Create value for your business
  3. Be short and simple
  4. End with a compelling  call to action

So next time you need to pitch your business why don’t you try doing it through a video presentation and see how it helps your business increase sales?

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Why are Explainer Videos so effective? The psychology behind Explainer Videos

Explainer videos are becoming more and more popular amongst businesses.

Animated explainer videos are a great tool to market your business/idea.

It’s an effective way to entertain your audience, engage with them and persuade them to follow your call of action.

But how can an animated video have the ability to connect with people and convince them of a product or idea?

There is a whole science behind why they work so effectively.

 

Learning techniques –

Explainer videos are intended to  ‘teach’ the viewer on a certain subject and the reason why it’s so effective to do it this way is that accordingly to some studies more than  65% of the population learns visually, but no matter what type of learner you are, it’s a fact that we all learn better when we are using more than one of our five main senses.

And by visually explaining your idea through simple messages, simple visuals, and simple audio you are allowing your future clients to retain and remember the information better in the future.  Studies have shown that the brain retains 68% more information when presented with both visuals and auditory information.

 

Pattern interruption –

Explainer videos break up the monotony of a landing page that is usually full of text. This was you are capturing the clients attention and exciting them. This works by interrupting the usual pattern most people expect when visiting a webpage or deciding on a service. This will imprint your message across more effectively.

 

The art of storytelling –

Humans are driven by emotions, and through storytelling, we are allowing the viewers to digest information more easily because the information connects with emotions. By creating an animated explainer video with an easy to follow storyline you are allowing the viewer to connect with the story, and create an emotional bond making the message memorable.

 

The power of perception –

Up to 85% of people are more likely to buy a product if they first see an animated explainer video first. The more you see, the more you learn, and the more you learn, the more you believe. And this is what happens when a person watches an explainer video. Sometimes just reading plain text can leave clients wondering more about the product. What will it look like? What feeling will it create? How will it work? With video marketing, the case is completely different.  Explainer videos offer the client to visually experience the service and something that you have seen with your own eyes and heard with your own years is 50 % more likely to stick in your mind that something you have simply just read about.

 

So when deciding on your next marketing strategy, I suggest considering an explainer video!

 

How to Post Projects to Portfolio

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Marketing: Our Advice for Instagram

While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.

The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.

Attract the client is therefore more difficult…

Your image: 

  • Privilege relevant pictures related to your brand universe
  • Share a story with your followers, show your product in everyday life
  • Use exclusive pictures with your subscribers

As we said before, the engagement rate is higher on Instagram than Facebook.

  • 32% of Facebook users interact regularly with a brand.
  • 68% of Instagram users interact regularly with a brand.

Among popular subjects, you can find:

  • Brunch
  • Coffee
  • Shoes selfies
  • Cocooning

Pictures with filters have 21% chances of being viewed and 45% chances to be commented.

Most used filters:
#Normal
#Mayfair
#Rise
#Valencia

Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.