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Marketing: Our Advice for Instagram

While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.

The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.

Attract the client is therefore more difficult…

Your image: 

  • Privilege relevant pictures related to your brand universe
  • Share a story with your followers, show your product in everyday life
  • Use exclusive pictures with your subscribers

As we said before, the engagement rate is higher on Instagram than Facebook.

  • 32% of Facebook users interact regularly with a brand.
  • 68% of Instagram users interact regularly with a brand.

Among popular subjects, you can find:

  • Brunch
  • Coffee
  • Shoes selfies
  • Cocooning

Pictures with filters have 21% chances of being viewed and 45% chances to be commented.

Most used filters:
#Normal
#Mayfair
#Rise
#Valencia

Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.

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Why do Your Clients Prefer Video Marketing?

Nowadays, we use online videos for everything, whether we want to change the wheel of our car or watch a movie. We look for videos on the internet to entertain or inform ourselves.

According to The Guardian, video marketing might represent 69% of the online consumption traffic while 64% of marketing specialists think it will play a major role in their future marketing strategies. And if you’ve seen the stats about the future of videos, you already know that online videos will constantly grow.

But why? What drives people to look videos? Why online videos will end deleting social media in terms of popularity? Those are important questions that should be asked. Because if we understand why people watch them, we’ll understand how to improve them.

Here are some reasons:

1. Users trust video marketing

Every time you open your navigator and start looking for information about a topic, you’re not only searching for one or two good articles: there will be a million! Moreover, you don’t always know if those sources are reliable or not. It’s also difficult to say when an article is more reliable than another.

What about videos? When you find a video with a good quality, you doubt less about the reliability of the message. Now, it should be obvious that many low cost videos can be reliable and correct. Also, every high-quality videos are not always trustable. However, users will be more likely to trust information you share with a high quality video.

2. Video marketing is shareable

This is the biggest advantage of video marketing. When people watch something and like it, they will inform the others, they will share it. But you should do something that is worth being shared. You have to make an interesting, funny, emotional, honest or educative video and make it memorable.

3. Video marketing is memorable

If someone reads or listens to something, he uses only one sense. But if he watches a video, many more senses are stimulated, which makes him more likely to remember what he saw. You want people to remember who you are and what you do? Videos are the best tools to make that happen.

Of course, you might think there are many other ways to explain why video marketing is important, but the 3 points explained above are the essential ones. That is why Propulse Video proposes explainer videos. They shorten your selling process, increase your conversion rate and increase your sales.

Video marketing is therefore an essential element for your marketing strategy. If you don’t have one yet, you should start making one.

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When Should You Send Your Newsletter?

Sending a newsletter is a way to retain customers. Thanks to this letter, you can inform your clients about your company’s news. Moreover, it enables you to maintain a regular relationship with your clients and make them visit your website. All of this enables you to increase your website traffic.
However, to reach this objective, you have to choose the right time to send your newsletter:

For individuals:

  • Weekday mornings from 6am to 8am: a huge number of individuals check their personal emails as soon as they wake up
  • On weekdays from 12pm to 2pm: lunch breaks are an opportunity for people to check their personal mail boxes
  • Weekday nights from 9pm to 11pm: most people are relaxing at that time
  • Wednesday from 2 pm to 4pm: this time is also a good time to send a newsletter
  • On weekends from 8am to 3pm: many people spend time on the internet during the weekend, especially during those times

For professionals:

  • Weekday mornings from 6am to 10am: this time is ideal as most people check their mail box when they arrive at work
  • Tuesdays and Thursdays from 2pm to 3pm: most of a company’s employees are present at work during those days
  • Sundays from 6pm to 10pm: some people like to check their mail box at that time to have an idea of their next day
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Video Marketing: How to Create an Effective Video?

When you only have a few seconds to attract attention and interest in your brand, there is no better way to do it than with a visual medium.

If an image is capable of expressing a thousand words, how many can communicate a video? This is the best way to hire a potential holder in the short time you have.

As part of a marketing campaign, it is possible to create an effective video using only your smartphone. You do not need special lighting or sound equipment, you do not even need music. The best videos are concise and simple. They present a problem in which your idea is a solution. Your goal is not to answer all the questions that a potential customer will have, is to let the viewer want more. Of course, you will need a prototype of your idea.

Here are some tips to create a winning video

1. Choose a very short format. Most effective videos last barely thirty seconds. It all depends on the amount of information you need to transmit to the audience or the complexity of your message. Your video should not exceed two minutes. You may know the motion design, which is precisely to decomplex your ideas in an animated video.

2. Another tip concerns the introduction: a captivating or “catchy” introduction to your product / service and the unique benefit it brings to the consumer. Your profit statement should summarize the greatest benefit of your solution in one sentence. The last frame of your video should be the same image as the beginning (with the addition of your contact information). You can also choose to list some additional features.

3. Regarding the organization of your video, the “problem” part should be short, perhaps ten seconds. The essence of your video should be on how your idea is a satisfactory solution.

4. Organize your video appropriately. If your idea is for a kitchen tool, shoot a scene in the kitchen. If it’s an idea for a child toy, a child plays with the toy.

5. Do not bother to present or talk about yourself. There’s no more time for your background. Stakeholders are only concerned about the benefit your product / service can bring.

6. When you have finished the initial project, make sure to test it around you, not just with your professional team. Observe their reactions: Are they puzzled? Do they instantly capture the benefit of your idea?

You will notice that the video should never replace an “image” or a banner. Of course, think about the diversity of your marketing campaign – people also need to have static support.
Finally, when you insert a link to your video on your web banner, for example, make sure it is highlighted – you do not want someone to ignore it. You will also need to think about the effectiveness of the broadcast, so that your video is a real success.

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9 Tips for your Video Campaign

1. Design your video to be shareable from the start

You must be able to answer the question “why will people share this video?” before you start producing it. A good way to answer this question: listen to your social media enthusiasts. See the videos they already share and analyse them. Let these successes inspire your approach to social video.

2. Create a mission statement for each video platform

Each platform has a unique audience and different strengths and weaknesses. Creating a mission statement for each platform will focus your efforts and help you produce more effective and shareable videos. Gary Vaynerchuk does a great job in explaining this concept in his blog article “The Rise of Video Marketing and How It Affects Your Business” in which he describes Snapchat as “the hottie at the gym” that requires immediate attention. A video can last a second. The urgency of seeing something before it disappear can be a huge factor. “If you have a concrete plan for how you will use social video on each channel, then Viewers and actions will come.”

3. Using the power of narration

Every good story has a beginning, a middle and an end. There must also be some conflict. And who is the hero of history? What is the plot, what is the decor? Research shows that people are wired to respond to the same types of stories with archetypes of familiar character.

4. Make the client the hero, and engage them

You may be tempted to position your brand as the hero. But as Jonah Sachs of Free Range Studios explains, your client must be the hero. The most powerful and most shareable stories are those in which the client is reflected in history. Old Spice capitalized on the success of a video campaign by creating a “response campaign.” They worked with the production team and the actor, spending a few days responding to real viewers in video form, in real time. With 40 million views and 1 billion impressions, it was a success, and sales increased by 27%.

5. Emotions lead to sharing

A study in the journal Psychological Science revealed that people are more likely to share content that contains emotional stimuli, especially positive emotions. These emotions activate our nervous system which then stimulates “social transmission”. Our brains are literally more inclined to share the emotional content. Take advantage of this.

6. The shortest videos are often the best

Ted Talks could win hundreds of thousands of YouTube views with 15 or 20 minute videos, but for the most part the shortest ones are the most viewed. Twitter videos are capped at 30 seconds, Instragram started with a maximum of 15 seconds, but will be moving to 60 seconds, and Snapchat videos are capped at 10 seconds.

7. Strong Beginning 

The first 30 seconds of a social video is what counts most, according to Wista data. If you can hook your audience in the first 30 seconds of video, they are more likely to stay and commit.

8. Do not ignore the search

Think about the metadata of your social video and the description of your content. The goal of your video is also to gain visibility, to acquire customers from this audience, so you must optimize the search and visibility of this video. The SEO is in the background which will generate the success of your campaign.

9. Your dissemination strategy is essential

As with all social media campaigns, the most important moment in any social video campaign is the beginning. It’s like lighting a fire or starting a party. You have to spend a lot of energy and put a special effort to get things moving. Think about how you are going to get this video in the world with a media convergence plan that includes a paid, owned and earned media. Even if you create video to be shareable, you have a major role in creating the initial buzz that will be shared. Assign someone to share content with influencers and boost your campaign.

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How to Optimize your Campaign on Social Media Platforms?

Your customers watch a massive amount of “social videos”. Facebook and Snapchat have both exceeded 8 billion daily video views and YouTube users watch hundreds of millions of hours of online video every day. Any brand that does not create video marketing on social networks misses out on a huge opportunity to acquire new customers.

The good news is that you do not have to be a big company with a professional video team to have a video. Even if you own a small business with an iPhone, there is a way to make the video work for you. Our comprehensive social video guide will help you better understand the concept and where it fits into your marketing plan.

What is social video?

The term “social video” covers a lot of ground, so how do we define it? It is actually digital video that is designed to be viewed and shared by social networks. It’s a concise definition, so let’s break it down.

Because every social network has a unique audience, social videos need to be optimized for different channels. A video that works on Facebook may need a serious edition before it can run on Instagram. And you might have to take an entirely different approach to video on Snapchat or Twitter.

Many people confuse “social video” with viral video, but there is a key difference: videos on social media may not get millions of views and always be a success. If your business sells business software, a video that tells the story of how your software can help could be a success with only 600 views (if those views come from your target market, or generate leads). Yes, it is about sharing, but the potential for spread within your target market is the key.

Why is video marketing the key to your marketing goals?

If you are looking to explain to your boss why it is essential that you invest in video, try the following 5 points:

1. More and more social networks are broadcasting native video, demonstrating its increasing value. Snapchat, Facebook, Instagram and Twitter all have their own video features. And then there are the platforms whose main function is social video sharing, like Vine and YouTube. For live video there is Periscope, Meerkat, and Facebook, which has updated its Feed News algorithm to promote live video. Facebook has recently shared a blog post, “Now that more and more people are watching live video, we view live video as a new type of content – different from normal videos – and learn how to classify them in News Feed.

2. “Millennials” spend less time in front of their televisions and more time watching video on their mobile and portable devices. By 2030, millennia will represent 75 per cent of the world’s workforce, making it difficult to ignore the video platforms that resonate so well with this key audience.

3. Social networks promote video in their algorithms, knowing that this rich content is preferred by users. On Twitter, you can respond to a client request with 140 characters of text, or you can take a few minutes and record a 30-second video message. They will appreciate the extra effort.

4. Your competitors already use video marketing through social networks. A 2016 survey found that 61 percent of companies use video as a marketing tool. In the previous year, 66% of these companies did not use video at all. It is clear that companies quickly recognize the growing power of video.

5. Video marketing through social networks can offer an impressive ROI. This is probably the only point your boss cares about, so here are some numbers:

• 72% of companies using video report increasing website conversion rates
• 74% of all Internet traffic in 2017 should come from video
• Nearly a third of all people on the Internet are YouTube users
• More than half of YouTube views come from mobile devices
• Facebook has 8 billion average daily video views with 500 million users
• Facebook sees 100 million hours of daily videos
• Snapchat: daily video viewing exceeded 8 billion in January 2016

Where does social videos fit into your marketing plan?

Whether you run a small business or work for a large organization, there are many ways to tailor social video to your marketing strategy. Social media videos can meet a number of marketing goals. The most obvious is the construction of brand awareness. The need is to tell the story of your brand. GoPro and Redbull are renowned for creating stunning videos that serve the simple purpose of being shareable and broadcasting their brand name as much as possible. These videos, that include the supersonic fall of Felix Baumgartner and Kevin Richardson playing with the lions, are so widely shared that both brands have become synonymous with extreme sports and other outdoor activities.

Even if you are not in such an advantageous position, your company can still use social video for brand awareness. It’s simply a matter of reaching your consumers where they are. If you work as a real estate agent, turning a video inside a house cannot be viral through the web but it can be very sharable among potential buyers in your area. Thus, making video marketing on social networks has become a considerable lever for brand awareness, and will automatically result in a return on investment. This one is measurable, we invite you to read our blog on video marketing.

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Is Motion Design the Future Content Marketing Must-Have?

Wherever you surf the Internet, chances are you have met some motion design. Otherwise, here’s a quick explanation of the concept: motion design is a lively representation of data. This is a somewhat simplified explanation, but very effective in getting a message across. Generally, using Motion Design video is relevant to clearly present accurate data. The best moving graphics videos use animations applied with taste to make the information visually appealing and understandable. It becomes a great way to express important ideas, raise awareness or call potential customers to action! There are some convincing reasons why motion design is becoming increasingly popular all over the web.

Why motion design?

When it comes to communicating as much information as possible within a short period of time, Motion Design video is ideal. Content creators and marketing specialists around the world view this format as the best option in order to get a longer attention span of the audience; This is certainly due to the fact that this type of video condense a large amount of information in a short and visually appealing presentation. They are a great way to help reduce the risk that the viewer misses a call to action because they have ignored parts of a longer video.

How are Motion Design videos created?

These videos are generally easy to do, especially compared to other types of real-time video content that are particularly long and costly to produce. Animators use either of the following methods: either they construct the base animation (the longest/costliest), or they begin with a “flat” graphic that they animate afterwards (the easiest option/less expensive).

Beginning with a static graph, you should create the flat image in vector format if possible, meaning that they can be enlarged without loss of quality. This allows for better control when animating. Creating a storyboard, similar to those used in the creation of feature films, is usually a good idea. The tools to create animated graphics are readily available, although they may cost a bit. Adobe After Effects and Apple Motion are great choices that make it easy to layer your content and add 3D effects to give the impression of movement. It is infinitely more attractive to the average viewer than static content.

What is the future of motion design … and marketing?

Fashion and trends move faster on the Internet than anywhere else. Even so, the growth of the popularity of motion design may well be here to stay. Video content is more popular than ever.

According to an Invodo study, the average Internet user watches about 19 hours of video on the Internet per month. In terms of shopping on the web, 60% of buyers regularly watch product videos. This makes potential buyers 174% more likely to buy the product in question. It is not just information: it is a brief and unique experience that not only provides information, but also tells a story. This stimulating and shareable content will create a great word-of-mouth.

Thus, motion design can easily become a part of the most viral content when properly executed. The condition is not to neglect the upstream marketing analysis regarding the target and the relevance of the message to be passed. The advantage of this video format is that it is compatible with B2B, B2C marketing, for any sector, and for any presentation (with investors or banks). Indeed, there are more opportunities and options than ever before for content marketing.

No one can predict the future, but to date we can see many startups, small and medium enterprises use the motion design for different communication campaigns. By its simplicity and its efficiency It could well mean that the motion design will become a standard of communication in the years to come.

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The Key to a Successful SEO Campaign

The key to a successful search engine optimization SEO campaign is to create a unique language that captures the attention of consumers and becomes synonymous with your brand name. Possessing brand language means that whenever potential customers are typing your keywords and phrases into a search engine, your site – along with other sites and media that support your website and offers – is the first result they see.

  • Begin by identifying keywords and phrases that are highly relevant to your product or service. There are sites such as Network Solutions or Google AdWords to help you reduce your verbiage.
  • In the early stages of your SEO campaign, your brand language should have no more than two or three keywords or phrases. Similarly, it is important to make sure that your brand language is only yours so that you can ‘own it’. As an example, an environmentally friendly car washing company may never be able to possess the words “car wash” due to the number of car washes in the world but it may be able to to have the phrase “ecological car wash”.
  • Once you have selected your keywords and phrases, incorporate your brand language into your slogan, description of the company, etc … With your individual keywords and phrases, this content will serve as the primary media that you will use for your SEO campaign.
  • After completing the content of your brand language, it’s time to distribute your keywords and phrases to specific Internet channels. This tactic will increase the number of links driving traffic to your site and significantly increase the construction of your site’s visibility on the search engines.

Here are four ways to use your brand language to dramatically improve the effectiveness of your search engine optimization efforts.

1. Optimize your website

Search engine optimization involves placing your brand language in specific areas on your site. To begin with, you will need a Web site header title not exceeding 70 to 80 characters and a site description not exceeding 200 characters. The title and description must include all the languages of your brand. Also, make sure that each of your keywords and phrases is included in the meta tags and body text of your site, but be careful not to overuse them. Only use each keyword once in your title, description and META tags; Twice in the text of the main body of the site is sufficient.

2. Distribute optimized press releases

The distribution and posting of monthly online press releases will create a large number of backlinks to your site, which steadily increases your visibility and ranking of the site. When composing your press releases, include your keywords and phrases once or – at most – twice in the body text of the version. In some cases, press release distribution services, such as PR Web, will allow you to create hyperlinks using their proprietary software. Once your release is complete, use email services such as PR Web and Business Wire to distribute your release to hundreds of sites and journalists. There are also a plethora of free display sites that you can use to increase exposure.

3. Create social media channels

Complete your social media profiles with your company’s slogan, the URL of your website and your website. Label all image, video, and multimedia files you upload to these sites with your keywords and phrases. Include elements of your brand language in status updates and messages, and use free services such as Ping.fm to syndicate your content.

4. Comment on blogs and forums

Commenting and blogging about the relevant industry threads, websites and forums is another way to create valuable links back to your site. Make a list of the best blogs and online sites in your industry. In some cases, you may be able to offer your services as a guest blogger, which will allow you to include your company’s credentials and brand language in guest posts. For all other sites on your list, make comments and regularly reply to messages made by content providers of the site with relevant tips that incorporate your brand language and the URL of your website. Avoid self-promotion or spam. Each time you register a user account, use one of your keywords or phrases as the username and include the URL of your website. In many cases, user names become hyperlinks when your comments are brought online.

Also, allow users to easily share content by integrating social media tools such as ShareThis and Tweetmeme into your arsenal or social-bookmarking, such as Digg and Delicious Discover our next article the video marketing!

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Motion Design Video for an Efficient Digital Marketing Strategy

Video marketing is part of what is known as content marketing. It consists in the creation and publication of quality content targeted to a particular audience, in the form of video, usually of a rather short duration.

The importance of video within the marketing mix?

If video content appears costly at first, it is still an excellent choice for your marketing campaign. In 2017, the video will represent 75% of Internet traffic and 65% of mobile data. According to an eMarketer study, 52% of marketers consider video content to be the best return on investment in a campaign. Nevertheless, in order to optimize its returns, it is necessary to define beforehand your objectives and your target. The same goes for a B2B market where video also makes sense.

What video for a growing business?

Start-ups, for example, often face expansion problems due to lack of effective communication. It is often difficult to explain to stakeholders the activity, innovative nature or competitive advantage of a Start-up.

To do this, make the choice of a short video (1 to 2 minutes), comprehensible by all and which can be shared a maximum. The choice of the format will prove crucial according to your means. In the case of a start-up, motion design, less expensive, is increasingly preferred to the classic video. Plus, you get your message moving with animations that help you get more attention from your audience. The video is easily shared across the various social networks, whose audience potential is colossal.

How to evaluate the performance of your video?

You will understand that investing in video is now essential to guarantee the quality and efficiency of your digital communication. You will be able to measure your performance with KPIs (Key Performance Indicators) that you have previously identified and categorized according to your objectives. The conversion rate, for example, is one of the most common indicators to any business present on the web. It should be noted that the average conversion rate of a website without video is 2.9%, compared with 4.8% for a site using video (Source: Aberdeen Group).

Finally, Google Analytics, Youtube Analytics and Facebook Analytics are tools that can provide you with relevant data on user behavior, allowing you to adjust marketing strategy according to your performance.

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Communication Tips for your Project Launching

Take a minute to talk to people

Here are some communication tips to launch your activity. In fact, you should talk to a number of people who could represent your customers – 20 to 40. You can structure these interviews as followed:

  • Tell me about yourself
  • When was the last time you solved the problem yourself?
  • What were your frustrations?
  • How do you think they could be solved?

Get feedback from the user as quickly as possible

Google Design Sprints is a great way to shorten the process of understanding how your ideas will truly fit your target market. This allows you to test the assumptions around your base value and then how you communicate that to the real world.

  • TO DEFINE
  • DIFFERENTIATE
  • DECIDE
  • PROTOTYPE
  • VALIDATE

The brand is important

Being able to communicate with your target market about everything your company embodies is crucial to enjoying continued success. That’s why it’s worth investing in what will be your brand strategy. The keywords of your branding campaign:

  • Memorable
  • Sharable
  • Targeted
  • Broadcasted
  • Social Networks
  • Touchpoints or contact points
  • Brand image
  • Logo
  • Visual identity

Internal communication

Once you hire new employees, make sure you understand what your main goals are and how you will reach them. Be as transparent as possible and take stock regularly to ensure that you follow your guideline.

Communicating to investors

You have to convince them and make your vision also theirs, to show them that there is indeed a development opportunity in the market of your choice. After that, you need to show them how your business will last and generate steady and consistent cash flow. Finally, investors must be convinced of the strength of your team and the reliability of the project.