Reasons why Your Fashion Business Needs an Explainer Video

Successfully launching a fashion brand and building its value based on your investment is a complex challenge. Fashion marketing campaigns tend to be contemporary, sometimes controversial but always visually powerful. If you are looking for cost-effective visual marketing tool to help you grow your fashion brand, it is time to consider an explainer video! Here are the reasons why:  
  • Develop strong brand identity

An explainer video tells your story in a very visual and catchy way, sometimes without any words. Hence, the style you choose will reflect brand identity and influence how your target audience perceives the essence of your business. For example, by making wise use of your brand colours in explainer video, your potential customers will be able to associate them with your business and easier recall it afterwards. At Propulse Video, our team can help you develop a corporate video style that will leave your potential customers a memorable brand experience.

 

  • Educate to boost Customer Engagement

Want to teach your customers about ethical fashion or present innovative fabrics you have just created? Great! A number of studies have found that retention of information is much higher after watching videos because the information is transmitted to the brain in auditory and visual form. Besides, an explainer video keeps waning audience attention much longer than traditional written content. This makes an explainer video the perfect way to engage and connect with your audience by translating a meaningful message.

 

  • Build story-driven brand awareness

According to Animoto, 58% of shoppers think fashion brands with video content can be more trusted. Therefore, it is extremely important to create an emotional experience they have when watching your video. Strategic storytelling transmitted through explainer video is the magic you need to increase brand awareness and improve sales conversations!

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8 Tips For Your Marketing Strategy

Tips for marketing strategy

 

While it is true that video marketing is extremely unique, and you must have a very good strategy to reach consumers effectively, advertisers sometimes feel paralyzed when making and creating useful videos.

Creating good video-content is not easy, however, there are certain points you should consider when focusing your strategy to attract your customers and increase your sales.

  1. Everything is based on experience.

Imagine that you have come across something you have never heard of. Let’s say, for example, a water bear.

Although we have descriptive sources that explain our issue, it will always take more time than a simple video.

The video gives us and gives the feeling as if we were there in the first person (even if it is a virtual experience).

  1. People like to laugh.

And who does not? Humor is important, but do not overdo it. Small unexpected moments that change the monotony of a video makes it a dynamic and captivating experience for the consumer.

  1. Problem-solving is paramount.

People buy products and services because they want to satisfy a need and even solve a problem.

The pieces of marketing that make a difference are those that offer a solution to a problem” – according to Scott Alexander, digital marketing director at Oakley.

  1. Emotion trumps logic.

The world seeks to find emotions and personal connections with brands through their dexterity and reflective marketing.

Not all videos have to lead directly to sales, but they must directly influence the mind of the consumer.

  1. Appearance matters.

The content must be relevant, timely, practical and well done. First impressions are everything. If you do not captivate the consumer first with your video, there will be millions out there trying to attract it with other marketing strategies and content.

  1. Competition is everywhere.

There are hundreds of hours uploaded on YouTube every minute. Will people want to watch your video? Do not focus on improving your videos but give them a touch of differentiation from all the others, which breaks with the marketing strategies used today. You must create new trends.

  1. The random content is over.

All the content that you can create has to be related to your brand and your marketing strategy. According to this way, you will create a unique meaning for your company.

Recycling and reusing content from other campaigns previously launched can generate great opportunities for your business.

  1. The short content in video format has a lot of power.

Short contents are easier to get viral and generate great trends in social networks.

You must create a strategy that is directed to a specific and relevant target in each member of your audience.

Are your sales dropping? Try Video marketing!

Considering that vision is our most dominant sense, most of the information we feed our minds throughout the day is provided through the visual. 83% that businesses that provide video for marketing, experience higher Return On Investment (ROI). It is reputed that an investment in video marketing is costly, but the results are totally worth it.

More than 50% of internet users seek videos related to products or services before deciding to engage with a purchase.

1. Building trust

In the era of fraud and misunderstandings, a product is questioned thousands of times before a client decides to buy it. Providing a video explaining the features and the benefits of the product not only engage the client in watching but also increases your product chances of being bought right away. 64% to 85% of customers have confirmed that videos encourage them to buy the product and to trust the company.

When there is an absence of physical description of the products or services, it makes it harder for customers to get hooked. However, a video that provides attractive insight into the culture of your business, your team and eventually your product or service, is able to build a solid relationship with your future clients. And 90% of customers report that product videos help them make purchasing decisions.

2. Increases your online visibility

Since YouTube is owned by Google, videos are more likely to appear on the first page of this giant search engine than any other content format. Videos are now more exposed than ever before on the online world. 500 million people are watching videos on Facebook every day, and 5 billion videos are watched on YouTube every single day.

Another good thing for business owners is the rise of the smartphones industry, mobile video views are increasing by 100% every single year. That is explained by the change in consumer behavior, they are more often watching videos on the go since they are short and easy to grasp.

In addition to that, by 2019, 80% of all web traffic is going to be video projected.

Online visibility attracts new prospects and therefore new leads.

3. Helps you build an online community

When the video is of a reasonable duration, self-explanatory, and eye-catching, chances are it will go viral! People love to share on every social media platform available. Since they love to consume videos, and videos drive more organic traffic back to your website, product or service,

you should be then expecting your sales to boost. Having random people sharing your business across platforms increases your credibility and reinforces your sales.

Statistics have proven that businesses that use video marketing grow their revenue 49% faster than those who do not (Aberdeen group).  

 

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How To Win a Sale in the First Eight Seconds of Your Video

Social networks have marked a before and an after in advertising. The user no longer must be informed, but has to be moved while the brand goes unnoticed.

When it comes to broadcasting, video and 2.0 platforms combine perfectly. Brands, aware of this conjunction, bet more and more on social video marketing as a promotional strategy that is aimed at a multi-screen audience. “More than half of the mobile data traffic volume are videos,” says Desigual Brand Digital Manager, Pere Quintana.

 

  • Audiovisual content should entertain, attract and remain in the mind of the consumer.
  • The increase of consumers’ videos in audiovisual platforms has increased the investment of companies.
  • Social networks are displacing television in terms of channel chosen by brands for their marketing strategies.
  • There is an optimization of costs in terms of carrying out this strategy through social networks.
  • The impact and customer loyalty, with less advertising investment, increase considerably using this type of platform.
  • Soon “we will move from an exposure level to an interaction level” – according to David Lahoz, director of the marketing agency Isobar (Barcelona).
  • An element that, to achieve viral, must “entertain and connect with the user’s emotions; that cries, laughs, gets excited … “, advised Anselmo Segarra, operations director of Be On.

 

The point of balance between the success and failure of a video that is launched with the intention of being viral states in the first 8 seconds, which are the most crucial for the viewer. If he manages to get hooked in these first few seconds, he will most likely stay until the end of the video.

However, we should not belittle the importance of the next sequences of this estimate, that is, the next seconds must retain the audience with music, creativity and unconventional, spontaneous and unexpected images.

 

What are the advantages of a video on your landing page?

Landing page video advantages

 

Your landing page is your shop’s entrance. It has to hook the customer and convince him that it is here where all his needs will be satisfied. That this is the place he has been looking for. And the best way to succeed is by a creative video. Here are three reasons why:

       1. A video is faster and easier to grasp :

The point of your website is to hook your prospects, help them understand your business activity and eventually persuade them to engage in business with you. The best way to do it is through a video where you display the company’s culture, values, and vision. A video helps your potential customers understand all that you wish to transmit in a very short time. It is efficient to reach results.

      2. Increases the length of the prospects staying on your website:

Unlike reading which most people are unable to keep up with, a video not only attracts traffic but more enlarges their staying length on your websites. Since it is entertaining and interesting to watch, clients will be staying on your website for the whole video and more often they will be surfing for some time on your website.

      3. Trust arises:

Because it is hard to establish trust between you and your prospects due to distance, words and pictures are the most used marketing format to do so. But how about putting emotions into those words and pictures?

A video where you display your business, team, activity, and values to your customers through motions, music, and colors will establish a relationship based on trust with your prospects.

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Video Marketing: The Elevator Pitch Technique

You should think of your video marketing campaign as the simple elevator pitch. Brief; persuasive and memorable. They also need to explain what makes your organisation, product, or idea – unique.

 

In an ever increasing, fast paced world, the average consumer does not have the time – or perhaps the attention span – for long advertising videos.  For example; if you’re showing your product or service on social media to the average Instagram “scroller”, you need a short, snappy video, that is engaging and different.

 

Unless you’re going up the 100 floors of the Empire State Building, you’ve probably only got up to 30 seconds to sell yourself, your product or your company to your potential buyer. But a good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

 

Four Steps to a Great “Elevator Pitch” Video:

  • Identify the goal

What do you want the viewer to do? If they’re watching a 15 – 30 second video on Instagram or Facebook, you’ll only have time to get the viewer interested. So, it’s important to lead them to a place with more information, like your website, with an explainer video on the homepage.

 

  • Explain what you do

Focus on the problems that you solve and how you help people. Explain how your product or service, is going to make someone’s life easier.

Animated explainer videos are a valuable way of doing this as they have the ability showcase a complex product or idea, in a simple and engaging way. How are they engaging? They stimulate your brain. Much more than reading an email, or a PowerPoint. They can tap into your emotions and your memories.

So, people will not only have a better understanding of what you do, they’ll remember it too.

 

  • Communicate your USP

Identify what makes your company, product or idea, different. What’s going to make your customer base come to you, rather than your competitor? This is especially important if you’re operating in an oligopolistic or monopolistic market.

 

  • Bring it all together

Use your company strapline, or a phrase that is memorable and will be associated with your product.

Imagine it; the doors have opened. The video has finished. You have successfully wowed your audience, whilst taking no time at all out of their day. They’re now checking out your website or emailing their PA to set up a call with you.

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How an Explainer Video Can Boost Your Start-Up

As a start-up, no matter how amazing the product or service you offer is, it takes time to get noticed. A good explainer video could be the right way to reach out to your target audience and stand out among the competitors.

 

5 Reasons Why To Consider an Explainer Video:

  1. A video is probably the most versatile type of advertising tool you can us; it can be embedded in a website, app, social media accounts, and it can be even sent via email, allowing you to spread the same message through various platforms at the same time. One (investment) fits all!
  2. Images are worth a thousand words: choose the type of video (animated, 3D, live-action) that suits your business better and let it showcase your business in a creative and engaging way; even complicated ideas or products can look easy with the help of animation or 3D design.

  3. People are more and more likely to spend their time online watching videos. According to Zenith’s Online Video Forecasts report, by 2020 we will spend an average of 84 minutes per day watching videos online. Why? Because it is the best attention-grabbing tool. Therefore, an appealing, short but effective video is a must-have for your website nowadays.

  4.  It can be the starting point of your branding strategy: even though that’s not the first concern of a “startupper”, if your business grows (as we wish it does), you will need one. And the design, style, and message of your video are your first business card.

  5. Due to its versatility, it helps your SEO: people are more likely to share or comment a video rather than an article or any other kind of content. Google knows it, and knows how to reward you for that.

 

A high-quality, tailor-made video is a big investment for a start-up, and there is no doubt about that. Having a look at the facts and figures of online behaviour, though, it seems to be worth it. What are you waiting for?

 

How to make your Youtube video rank higher through SEO

Now that you have a great explainer video about your services or your business, you can’t wait for people to see it and for it to start increasing your sales. You’ve uploaded it to youtube, but why does it not appear first in the search results?
With 300 hours of video uploaded to YouTube every minute, it’s very difficult for a video to stand out.
But there are a few tricks that you can apply to your video to make it rank higher on the search page and therefore get more views.
If you would like to know how then let me tell you…

Front-load your keyword:
Use your keyword at the beginning of the title of your video. This will help youtube understand better what your video is about, putting it in the direction of the viewers that are searching your topic.

Engagement signals:
Videos that have a call to action to comment or like the video tend to rank higher. This is because receiving comments on your video tells the Youtube algorithm that your video is popular, placing the video in a higher ranking when searched. So if you give your viewers a specific reason to comment at the end of the video, this might help your video get to the top!

Video tags:
Even though video tags are not as important, they still have an effect on the ranking of your video. Video tags are designed to help Youtube understand the context of your video. So use tags that describe what your video is about. But don’t use too many! You will confuse Youtube. Use a small amount of highly specific tags. The first tag is always the most important, so I recommend to put your keyword as the first tag!
If you use the same tags popular videos on your topic use, this will give you more chances of appearing on the sidebar as recommended, which is a great way of creating organic clicks on your video.

Video description:
Its been found that videos with long descriptions tend to rank higher on Youtube.
This is also because the description will help Youtube understand your content.
So when it comes to writing your description, outline the content of your video clearly without giving too much away.

If you apply these simple few tricks to your Youtube video, be ready for the views to increase and your video to succeed.

Why is Video Marketing effective? 6 reasons why your business should turn to Video Marketing

In 2018, marketing is changing, and fast. New strategies and types of marketing are arising, increasing competition, but also increases the opportunities for businesses to stand out. That’s why today we will be talking about some of the reasons why video marketing is so effective;

Customers spend their time watching videos
People are now watching videos more than ever. Statistics have shown that 92% of all B2B potential customers are watching online videos on a regular basis.
That’s why businesses are now using video marketing as a strategy to improve consumer engagement. By adding videos to their emails they are increasing click-through-rates and by adding the video to their landing page, increasing conversions.

Videos are easy to find and share
Consumers who are looking for your services will search through the listings on Google. Did you know that 70% of the top 100 search listings on Google are video results? And by sharing this video across different social media platforms it increases the traffic to your website.

Videos are persuasive
Like we’ve mentioned on our previous blog about the psychology behind explainer videos, videos give the opportunity to use sight and sound to connect with the target audience emotionally through storytelling. Evoking emotions and therefore becoming memorable.

Videos are measurable
One of the best things about sharing a video on social media platforms is that it allows you to keep track of the number of views and shares. This will help in the future campaigns to know what works for your audience and what doesn’t.

Videos are cost-effective over time
Videos stay on Google results forever, unlike tv adverts which come and go within a few seconds reducing your overall per-unit spending over time.

Videos are able to convey a lot of information in a small amount of time
Videos can help companies concise their message in a short amount of time as compared to conveying the information through text. A lot of information can be condensed into a one minute video by using not only audio but visuals to represent the information.

All of the points above are really valuable reasons to why video marketing is effective, so why not switch your marketing strategy now?

Can Animated explainer videos be used in education?

Animated explainer videos are known for helping engage people, so why not use it to engage students? 

Animated explainer videos are not only effective to explain the concept of a business, or are not only used to increase a company’s performance. They can also be effective in education for learning purposes.

Education is about transmitting new information to young people and making it stick in their mind. In traditional education, they do this by relying on oral teaching methods, but studies have shown that this method only appeals to 10% of students. 65% of students actually prefer learning visually. Which means schools and universities are really missing a great opportunity of improving their teaching methods to increase students performance.

Through animated explainer videos that combine storytelling, music and visuals, you are evoking emotion on the viewers, and therefore creating a memorable impression, which is education’s main purpose. To be remembered. As well as motivating students to real-world actions.

Regardless of those reasons to why animated explainer videos can be successful in the classroom, it’s also about the way our culture is heading. We are notably changing the way we look for new information, and videos are now the preferred method to research and learn.

Especially with millennials, that now go to youtube instead of Wikipedia to learn and research about things.

Culture is moving fast, and we have to keep up with it one way or another, and if this means changing the way we learn things at school for the better, then why not implement explainer videos to our education systems?