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Explanatory Video Animations

If you want to increase conversion rate, commitment rate or help your business create a quality brand image, making an animated explanatory video is THE solution to all your needs. To stand out from the competition, take the next level by creating a marketing video! This can greatly increase the traffic on your site and the commitment rate of your customers!
What is an animated explainer video?

As the name suggests, an explainer animation video serves to explain your products and services to your target audience or your customers. This helps you tell the story of your products: what they are, what they serve and most importantly, why your target must buy them.
Animation videos are used by companies to communicate important information to their target audience. The most important thing is to make the video short, simple and catchy.

There are lots of advantages to using an animated explanatory video:

– This is the best way to increase your conversion rate – A video is engaging, much more than an explanatory text
– It allows you to share important data with consumers
– A video is effective in highlighting a product, service or organization.

Why is an animated explanatory video effective?
When you think of a corporate video, you do not immediately think of an animated video. In the collective unconscious, creating an animated explanatory video takes more time than a simple promotional video filmed in your premises. However, a promotional video is the most appropriate marketing approach, here’s why:

– You save money: you do not need to spend money in accessories, sound and light equipment, rental of premises and requisitioning of all your staff. To create an animation video, you only have to contact a company that takes care of everything for you.
– You are not limited in your imagination: a motion design video offers endless possibilities! You can make your scene in space, in a noisy street in Shanghai or in the North Pole.
– You are sure of the quality: with the professionals of the animated video explanatory, you do not have to worry about the appearance of your actors, a bad light, a messy background, a poor-quality camera, etc.
Animated video is the most effective way today to build the image of your business and stay in touch with your customers. This is the surest way to tell your story and make your customers loyal customers.

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Motion Design To Propel Your Company

Motion design video for your business is there to explain and summarize your ideas in a few seconds.
According to a study, a website visitor decides within 2 to 3 seconds if they want to stay or not. This means that you have 3 seconds to impress your prospects. What better way than a lively video?

People like animations: it’s full of colours, it’s engaging and attractive. This gives you the opportunity to explain your products and services in a more interesting way to your visitors.

Boost your credibility at the same time as your sales!

Google tends to note the level of engagement on your site. This means that more people stay on your site, your positioning on search results climes up.
But beware, it is not because you put videos motion design on your site you will now appear at the top of the search results.
For this, the animated video needs to be optimized and to do so you need to surround yourself with a team of experts.

Add information about your business for your customers!

The information contained in a corporate video are much more likely to be remembered by visitors. According to a study, we have twice as much chances of remembering something we hear over something we read.
However, a simple explanatory video filled with diagrams, graphs and figures will not interest your target audience.
On the other hand, an animated with an effective script video will catch the attention of your potential customers. This is very important, especially if you want to present a somewhat complex product.

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Target Audience For Promotional Videos

The target audience for a promotional video is the customer: it can be made in order to attract new customers or deepen the coverage of the already existing market. A marketing video mixes visual effects and messages to deliver, which in the end captures the attention of the target and gives a better chance of achieving the desired goal. The promotional video will be much more likely to reach as many potential customers than the best text you could write.

The goals of the promotional video

The promotional video can help you achieve your customer loyalty goals with 2D technology making more than real images of everyday life. Your customers will feel like they’re immersed in your video. Through their expertise and qualification, video production companies are able to attract the attention of your potential customers. The images also have a role to play: the depth and angle chosen are used to create the best possible video. Using 2D technology and high-definition effects, you are sending a message to your audience: your company is at the forefront of technology and is able to lead its customers in the same direction for optimal results. Using HD videos is an effective way to leave a very good first impression that lasts in time and allows you to conquer new markets and new customers.

Video production in application

A promotional video can be used to highlight new ideas from a company, the benefits of using its products or services and / or show how they work. A video can also be used to present existing products or new products to its customers or to present a proposal to expand the range of existing services. 2D is a way to show the depth and clarity of visuals to showcase your products and services and make them more real.

Finally, marketing videos can be used in conferences, forums or exhibitions, in the presence of a large audience. They can help you unlock new sources that can turn into new customers! A clear presentation video and attractive content posted on your website can attract more visitors and make them stay on your site. It’s a way to reassure your customers about the strength and quality of your services. Creating a promotional video for your business ensures you get better coverage of all your potential customers who escape you if you use only written content to talk about your business.

Promotional videos on the internet

A clear presentation video and attractive content posted on your website can attract more visitors and make them stay on your site. It’s a way to reassure your customers about the strength and quality of your services. Creating a promotional video for your business ensures you get better coverage of all your potential customers who escape you if you use only written content to talk about your business.

Many people avoid too long items. They see it as a chore while watching a video is seen as entertainment.

However, to ensure its quality and relevance, do not forget that your video must absolutely be carried out by a specialized company.

Read our next article about how to double your traffic on youtube!

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Video Techniques for Animated Videos

Convinced that an animated explanatory video is the best way to promote your offer, reach a maximum audience and convince them of the relevance of your solution, or make them want to know more, you still have to choose what video technique will be the most effective to get your message across:

– Whiteboard video
– Text animation
– 2D Cartoon with Voice over

These three video marketing technologies are the most efficient vectors for the rapid transmission of information. What are the criteria to take into account in order to orientate one’s choice to the one that will be the most relevant? Note: Other animation technologies, motion capture, 3D animation, on-site shooting, which have a much higher production cost without significant impact have been deliberately excluded.

Criteria choice

The questions to ask are:

Your target: according to the age and the professional profile of your prospects, choose the media that is most usual to them:

– Professionals seniors / executives company: Animation of text / video whiteboard with texts and graphics (essentially sector services and technologies – animation is then the equivalent – simplified – of a powerpoint presentation)

> Professionals juniors / associations: 2D animation purified, or video whiteboard based on drawings – voiceover

> General public, younger profile: 2D cartoon, voice over and sound effects and videos

> A professional graphic designer will help you define the graphic chart that will allow your prospects a quick identification. A viewer needs to feel involved from the first images. Being as specific as possible in defining your target is the best way to

Channels for broadcasting your video: if you want to use your video on your site, but also in a trade show, the sound will not be present, so an approach where the image and animation are self descriptive ( Animation of text or whiteboard with texts and graphics) – Attention, this exercise without soundtrack is even more difficult
Your image: Do you want to highlight your support side / partner (and therefore privilege personification via characters – therefore 2D animation or whiteboard with characters + colors) – or the technological strengths of your solution (text animation and graphs – Or whiteboard) – think also to adapt the voice off to this image (man / woman, young, mature, …).

To avoid !

Whatever technology is chosen here are the mistakes not to commit:

Customizable “turnkey” animations: besides the side already seen that systematically presents the use of these “low-cost” offers, a real analysis of your message and its translation via script and scenario, carried out by a professional , Are essential to ensure that your message is perceived and understood by your prospects. This vision by an external eye, and the original script proposals are a real added value. Remember that you never get 2 times a chance to make a good first impression.

Want to say everything in 30 seconds: an animated explanatory video aims to sufficiently publicize your solution, so that prospects want to go further, contact you and really study your offer. If your solution has some original aspects, which require an explanation, which you really want to highlight, moving to a slightly longer format is definitely a better solution than attempting to force your entire solution back in 30 seconds. If you have several products to present, making several independent videos is probably a better approach than juxtaposing them in a single video, a little too heterogeneous.

An explanatory video is not a commercial, even if it shares the same technologies: its lifetime is not linked to a promotional offer. We must therefore avoid non-perennial information (temporary offers, keep only constant prices), and concentrate on fundamentals
Identify yourself with the target: the video is aimed at your customers … not yours! You do not have to convince yourself of your strengths, but to make a third party who does not know your solution contact you. For this to entrust to a third its design is the best approach.

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Explanatory Videos of 2017

Your messages need to stand out constantly and you must play with different media to always be in tune with your target’s expectations. Working with a company specialized in producing explainer videos is an effective way to make a difference! Before you start a corporate video project, here are some trends that can inspire you!

Work with your content strategy and communication goal

Marketing professionals agree that a content strategy is essential. The company’s main message must be used for business purposes and target retention. A company that specializes in corporate videos will certainly ask you for information about your business so that the video content created fits perfectly into your company’s communication and marketing strategy.

Sharing on social networks for more visibility

Audiovisual production companies use animated explainer videos to reach more people corresponding to the target audience. Indeed, a video published on the account of a company social network will be visible to all its stakeholders and subscribers. If other people wish to share the brand message, the video will appear on the platform they pick: Facebook, Twitter, Instagram and will return to the issuing company of the original publication.

Simple videos and whiteboard videos still very successful

The explainer videos are more generally looked at if their form is simple. If there are too many frills without a well-defined visual and sound atmosphere, the video will be less appreciated. Internet users want to see videos with clear, straightforward messages. Especially for corporate videos. So, if you embark on the crazy adventure of animated business video, think about focusing on delivered message and content more than on design and aesthetics. It is not necessary to overload your video with visuals that will, in addition, climb the prices!

Explainer Videos as a production objective

Even when used for entertaining purposes, videos are increasingly produced to initiate a presentation. The lively video market allows a brand to showcase its potential customers. But according to their budget and content strategy, companies can choose to offer a series of creative videos to keep internet users in suspense. This can be part of their brand strategy. If you intend to start a collaboration with an animated video production company. These few trends can give you creative ideas to exploit. Choose which trend is most likely to match your business. And if you think that motion picture designing videos can match your marketing plan. Get in touch!


Video explicative de l’importance d’une Landing page.

Notre prochain article.


Promotional videos are now part of the marketing strategy of many companies. And that’s normal!

YouTube counts not less than 4 billion views a day! It is also the 2nd most used search engine after Google. According to a study, 78% of respondents watch at least one video per week on YouTube and 55% watch at least one a day.

Additionally, promotional videos available on YouTube also appear on different search engines, giving you the opportunity to broaden your audience. 92% of B2B customers watch videos online.
In addition, 34% of customers tend to buy a product after watching a promotional video and 48% say they trust the promotional videos of online businesses. Promotional video experts help you be more competitive.

Promotional videos have been incorporated into various companies’ websites to increase visitor engagement. They are also added to emails, increasing their chances of being opened by at least 5.6%. In addition, these corporate videos greatly increase the click-through rate by 96%. And when a video is added to the home page of a site, the conversion rate (customer who buys a product or service) is 80%! The number of executives using videos increased by 81% over the previous figures. This is a huge jump compared to 70% in previous years. More than half of managers (52%) also tend to watch explanatory videos, and 75% of them are corporate promotional videos.

Video professionals create mobile-optimized content

The latest update to Google’s algorithm gives priority to mobile-optimized content and for good reason: more than 60% of users surf the Internet on their mobile or tablet. At least 70% of the content that appears on the first page of a search engine like Google is video content. A video does not just increase traffic to your site, it’s also a gateway to your site!
Other figures:

– About 50% of all non-computer internet traffic is generated by mobile phones
– Approximately 85% of respondents plan to increase their budget for video content.
– Note that short videos (1 to 2 minutes) also tend to generate a better engagement: 88.3% of them are watched until the end.

Promotional video experts create easy-to-share content. You can easily share your video content on social networks. More and more YouTube videos are being watched on Facebook. On Twitter, at least 700 YouTube videos are tweeted every day. The ease of integration and sharing of corporate videos make them very efficient and effective. So, what are you waiting for?


If you’ve seen blockbusters like the Nemo or Toy Story world, you’ll agree that animated videos can be tackled from many angles to deliver the desired message. Did you know that this technology can also be used, among other things, to develop your company’s sales arguments?

How does it work?

The first important element is the hardware of course! To produce a video worthy of the name with a high level of finesse, dexterity, and clarity, it is necessary to have the appropriate software, equipment and method. The absence of adequate material can prevent the video team from producing a quality video: you do not want to have blurry pictures at a time when realism and clarity are kings?
The colourful images send a clearer signal and are appreciated as a guarantee of quality.
A high-quality video attracts attention and will therefore be more watched. Remember: the first impression is essential, especially in sales, so leave a first impression unforgettable! Beware, the hardware does not do everything! It needs to be adjusted and programmed to give the best possible result, you have to know how to use it! Moreover, a good camera will film well in high quality, without the skills and talent of an expert team, the images will remain meaningless.

Remember: the first impression is essential, especially in sales, so leave a first impression unforgettable! Beware, the hardware does not do everything! It needs to be adjusted and programmed to give the best possible result, you have to know how to use it! Moreover, a good camera will film well in high quality, without the skills and talent of an expert team, the images will remain meaningless.

Clear expectations

Engaging your target is the goal and a video can help. For this, a promotional video must be both informative and entertaining to attract customers. Defining its marketing objective is a prerequisite before making a live video: it is at the service of the marketing plan adopted by the company and not the other way around. The animated videos must satisfy the interests of the company and the experts in this field will give the touch of charm necessary that your company needs to reach its objectives of sale and / or loyalty. An animation at the forefront of technology using the best tools available on the market for conceptualization,

The animated videos must satisfy the interests of the company and the experts in this field will give the touch of charm necessary that your company needs to reach its objectives of sale and / or loyalty. An animation at the forefront of technology using the best tools available on the market for conceptualization, editing and creativity, the production of animated videos has become the ideal way to offer an unprecedented experience to your target audience. This unparalleled customer experience is now the foundation of customer loyalty, development and success.

The animated video has not ceased to amaze you! It constantly pushes back the limits of what is possible to better meet the needs of its customers. It is no longer simply a matter of creating logos, images or slogans, but defining a high-definition sphere in which all these virtual elements are inscribed. Ask what you want! The video experts are there to answer all your ideas!


What will attract the eye of visitors to your website at first?
The animated video, of course!

This is the perfect way to make your visitors stay on your site. They will feel closer to your company and its values and will, therefore, be more committed.
And who says engaged visitors, says sale at the key!

But beware! It’s not about making a video in a hurry! It is recommended to call upon professional video editing and/or motion designers.
Of course, you can create an animated video on your own, especially if you have a limited budget but the quality is likely to be compromised.
The return on investment is such that the expenses incurred with a professional audiovisual production will be well worth it!

What are the advantages of hiring a specialized company?

1- Simplification

If you want to create an informative video about your business, you do not necessarily step back to clearly explain your business.
A professional will know how to convey your ideas without risking confusion with your potential customers.
An explanatory video should be short and concise to get a maximum commitment rate.
In addition to knowing how to simplify your content without distorting it, a video professional will be able to present your company in an attractive way!

2- Effectiveness

Storytelling is an art and must be done in a way that captivates your target audience. An animated video business can create a convincing script. A first meeting will be used to create the brief. The audio-visual creation company will ask you several information:
– your activity,
– your target,
– the problems you are responding to,
– the benefits of your products or services,
– the tone of your video,
– if you want to include a Call to Action …
All of these elements should help you define your communication goal. This brainstorming is the first step in creating your script. Your answers to these questions are crucial to the future of your video.

3- Customization

The style and design of your video will depend on the topic. This can be a simple and didactic explanation: the colours and the scenery in which the characters evolve will make the graphics and figures attractive. The highlighted elements of your animated video should be a reflection of your business. Trust professionals for this!

4- Exchange

In addition to the first exchange defining the communication objective and tone of your video, you will have the opportunity to keep in touch with the motion design team throughout the making of your video. You will have access to a version of your video before the finalization and will be able to make your remarks and make modifications until the video is suitable before you integrate it to your site. Do not hesitate! Call on professionals, your company will thank you!



You have recently posted content on YouTube and you want to be better referenced to generate traffic on your video? Here’s how:

Step # 1: Find the “video keywords”

Like everything in SEO, the process of SEO YouTube begins with the search for keywords. Your goal is to find keywords that have YouTube results on the first page of Google. Unlike a results page of a normal search engine with 10 pages of results, Google reserves much of the first page results to videos


In general, Google tends to give video results for these keywords:

-Comment + keywords (“how to make an omelette”)

-Review (“WordPress review”)

-Tutorials (“Configure Iphone”)

-Anything related to fitness and sports (“kickboxing Cardio”)

-Videos Funny (“cute animals”)




How can we find video keywords?

The best way to find video keywords is to search for the keywords matching your niche. Then, see if the keywords searched have YouTube video results.


Once you have found a video keyword, it’s time to check if it generates enough traffic.

Because videos do not take much time to assemble, you do not have to find keywords with large search volumes.

Just make sure your target keyword gets at least 300 searches per month on Google (you can find this information by using Google’s keywords)


Why 300 searches per month?

If a keyword reaches at least 300 searches a month, then you know it also gets a good number of searches on YouTube as well. And if you can get the video to be ranked on Google, then many of the people who perform these 300 monthly searches will click your video into the results.This means that you get more high-quality traffic for your video, and ultimately, for your site.


Step # 2: Upload your video with YouTube SEO in mind

Here’s how to extract the most value from the SEO of your video.

When you have finished the video, make sure that you use the keyword in the video file name.

For example, if you wanted to have your video ranked for the keyword “weight loss tips”, name your video tips_weight_weight_video.mp4.

The title of your video must be at least 5 words long. This way you can include your complete keyword.

For example, the title of a video tutorial for surfing, there are only 7 words, 2 of which are keywords:Tutorial surf


So if you are trying to be referenced for “surfing tutorial” you should make a title like: “surfing tutorial: learn to surf a wave today”.




Your video description is very important. Because Google and YouTube can not “listen” to videos, they rely on the description of your text to determine the content of your video.


Here are the basic guidelines for the description:


-Place your link at the top of the video (which maximizes the click-through rate on your site)

-Include your keyword in the first 25 words

-Description of at least 50 words

-Include your keywords 1-4 times

-Include links to your Twitter pages, Facebook and other social networks.


This optimized SEO description will help Google and YouTube know what your video is about.


Tag this product:

Tags are not super important … but they help.

Just include a few keywords to help YouTube and Google know the content of your video.

Targeted tags not only help you to be ranked … But let you have your video presented more often as an associated video in the sidebar area of YouTube:





When watching a video that has a label similar to yours – bim! – it is added to the sidebar.

Once you’re done, tap “Save Changes” and your video will be uploaded!



Step # 3: Get Views

For your video to be ranked for competitive keywords, it needs to get lots of views.

More Views = Top Rankings.

But there is a catch …

… Views must be real.


YouTube has taken on the wrong views. That’s why I do not recommend using a service on Fiverr to improve your number of views. And as we have already discussed, the views which are maintained to the end are worth their weight in gold. Here are some strategies you can use to get targeted views on your video:

Quora, Yahoo! Answers, needdunconseil, quest.com, questionreponse.net, reponseatout.com, experts-univers.com, en.answers.yahoo.com, and other Q & A websites are some of the sites More popular on the Web (Quora is part of the Alexa ranking of the 500 most visited sites).


Post a comment or question and add a link to your video. Or better yet, incorporate it into your answer:


A link to your video in your email signature


People who write you emails (like your mom) generally like you.


And if you’re like me, you get a ton of emails.

So when you add a link to your latest video in your email signature, it means you get views.

Integrate your videos into your blog posts

Every time you write a response to a blog (on your site or as a post visitor for another site), you can embed your video.

The user experience metrics that YouTube uses

Here’s what YouTube uses to determine the quality of your video:


– Maintaining the video: The percentage of your video that people tend to look at (the more, the better).


Video Tutorial: How to Quickly and Easily Stimulate Maintaining a Video: 3 Simple Tips


-Comment: If people comment, they probably enjoyed the video (or at least watched it).

-Subscription after watching: If someone subscribes to your channel after watching your video, this is the sign that you have an amazing video.

-Partages: The number of people who share your video on social networks like Twitter and Google+.

-Favorites: The number of people who add your video to their favorites or to their “Later Look” list:

-Short Thumb / Thumb down: This is not an explanation


If you want to know the performance of your video, you can see the user experience data in YouTube Analytics: