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Having a website is a good thing, but without real traffic, it does not serve much. The main search engines Google, Bing, Yahoo, … will bring traffic to your site, and will even bring targeted traffic if you follow certain rules. Targeted visitors are obviously leads that can increase your turnover. It is, therefore, essential for any online company to think about optimizing its platform and SEO for search engines.

1st Tip: Do not make coding and programming mistakes

Search engines use robots that scan the code on websites. The scanning is done according to certain standards. It is imperative to respect them so that these robots are able to understand and integrate your site in its search engine.So be careful to always keep a html coding clean and error-free so that these robots are able to understand each of your web pages. If your coding is too fancy, you will drive your site to a lower ranking in the search engines …

2nd Tip: Think about the keywords …

Take the example of a Savoyard cheese factory that decides to sell its products on the web. To stand out, it will have to make sure to use specific keywords. Like “Farm reblochon”; “Savoy Fruit “.The fact that a keyword is specific and precise will differentiate it from the competition. It will, therefore, have less direct competition and therefore much more chances of being listed on the front page of the search engines.

3rd Tip: … and position them well

It’s nice to have a list of specific keywords, but you should not put them anywhere so that search engines can identify them.Your keyword selection should be in the title of the site and in the header tags. They may also appear in your tags.

4th Tip: get quality inbound links

The inbound link campaign is the keystone of your natural SEO, but it is also the hardest part. As for the keywords, always prime QUALITY rather than QUANTITY!Creating your inbound link campaign requires a bit of methodology. Here are the main steps:
– Choose a keyword or phrase
– Select a trusted Site
– Integrate keyword and website:
<a href=”»http://my”> my keyword </a> Post an article on the other site by including the keywordYour site must contain an URL with this keyword. Yourdomain.com /

Read our next article about how you can double your site traffic!

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A text-only website is outdated. Beyond the fashion effect and trends, Google now gives a very high priority to explainer videos. They are highlighted to appear on the first page. An animated video is both a simple way to spread your ideas and an unrivalled advertising medium.

Many companies and marketers have understood this and are taking advantage of it to increase the number of visitors and especially to increase their conversion rate. The following 5 points are proof that explainer videos is essential for the promotion of your activity on the web.

Proof # 1: Increase Your SEO Google (SEO)

As you have understood, an animated video is a highly-valued item of engines like Google. By using keywords and tags specific to your activity or the products/services you want to highlight, you will gain in SEO. According to a study by Forrester Research, explainer videos multiplies the chances of being on the first page of Google by 3.

Proof # 2: Easy to share

The facts speak for themselves, according to a study realized by Quicksprout (2013), explainer videos are 12 times more likely to be shared on social networks, blogs or forums than a text. Explainer videos are by far the easiest online content to share. According to the same study, every minute, Youtube users share 1200 videos on Twitter and Facebook. Your explainer videos will have an impact on a very large number of Internet users for a budget of 0 euro.

Proof # 3: Have a real impact

Your product / service, as well as your activity, are certainly exciting. But how can you communicate to your target all the information without losing their attention? Indeed, research show that the focus time of the human being is only 8 seconds. This very limited time frame is multiplied by 4.5 when it comes to watching an animated video. An explanatory video of your activity expresses a great deal of information in just a few seconds while keeping the attention of the audience.

Proof # 4: A declining rebound rate and an increase in the conversion rate

Many marketers claim that the return on investment of an explanatory video is unbeatable. It allows to reduce the rebound rate, which means the number of Internet users who leave your site after entering it.

As a result, a user’s conversion rate increases considerably. Explainer videos on a website increase by 64% the purchase or the quote request online.

Check out our explainer videos portfolio!

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Your web platform is well optimized, well referenced on Google, but is it effective? The conversion rate evaluates the number of visitors you convert to customers on your website.

There are techniques and tricks that will increase your conversion rate.

Let us recall in more details what a conversion rate might be. It is simply the expected action of a visitor on a website. The expected action from the visitor may be to enter his contact information, buy, register for an event, …

The conversion rate is calculated by dividing the number of “conversions” by the number of visitors over a given period. An average of 3% is a reasonable goal you can set.

 

  • Optimize your bounce rate

 

Nearly half of the visitors will leave a website if the home page is not displayed in less than 3 seconds.

You can use tools such as Google Analytics to measure this rate. If it is too high, optimize your website. Optimize the resolution of your photos or videos, remove those that do not have a specific goal, and use a professional to optimize your website. Use innovative tools to captivate your visitors, and keep them on your site. An explanatory video can describe your business, services and solutions, and is much more effective than text to keep visitors’ attention.

 

2) Recommendations and opinions

If your customers, partners, suppliers trust you and give you a good reputation, do most of it! The majority of visitors are sensitive to the recommendations of a brand or product. Highlight the opinions and recommendations of your partners and customers. Publish testimonials, videos of your customers, the number of likes of your social network pages, shares, etc. Integrating social networks is therefore essential. Create your professional ambassadorial pages for your brand / product, and build a community that will put your prospects in confidence.

 

3) Create a good contact form

The form for making contact, for a quote request, or a callback request is the final step that converts a visitor.

There are some golden rules that convert your visitor without abandoning your site.

Follow these rules to get an optimized form:

  • Integrate the form on your website, do not direct your visitor to another url
  • Ask for the minimum amount of information you need to get back in touch with the visitor (A phone number, an email and a name are sufficient)
  • Work its design in the same way as the other pages on the site.

 

4) Call To Action

Help your visitors take action, guide them to fulfill the action you expect from them.

How? By integrating call-to-action visual buttons. Do not hesitate to test them under different names, different places and compare the results.

 

They have to be visible, and positioned in a thoughtful way. For example, on a landing page, you position your animated explanatory video and just beside it, there will be your call to action button.

 

Read our next article on how to increase your contact data base through motion design videos.

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Young and innovative companies sometimes struggle to stand out. They do not have the budget to compete with corporate communications campaigns. But rest assured, there are many techniques that allow start-ups to stand out and get out of the shadows. Blogs, social networks, and eMailing campaign. These three media can largely benefit from a motion design animation presentation of your business. Here are the 3 web communication tips that will help your startup stand out :

Having a Blog

And yes, it requires a little time and writing but integrating a blog to your website and publishing articles regularly is the most effective web-marketing strategy. Why’s that? Simply because publishing articles regularly can bring 75% of additional leads. Be careful, however, to define the themes of the blog post to target your audience. Beyond the regularity of publication, it is also important to focus on the relevance of the content. The aim is to direct each publication to your activity. This requires careful use of relevant keywords. A good blog post will be considered an educational publication that will share your expertise, which will generate reactions and interactions via feedback comments.

An additional reason to manage a blog is that your SEO on Google will improve and you will gain considerable positioning.

Social networks

Social networks are an important medium for web-marketing. These are popular sites that allow free advertising and create a natural network. There are as many communication strategies as there are social networks. Each network is specific and your communication goals can direct you to one or the other.

The privileged one is Facebook and is essential to create a community and make oneself known on start-ups groups like My French Start-up for example. Each network has a very advanced and sometimes complex strategy. Note that some large companies have become known through networks such as Instagram, Youtube Snapchat or Google+.

E-mailing

Mailing campaigns can be scary and are now associated with Spams. But when used wisely, a mailing campaign is very effective. There are rules to follow and methods that will allow you to convert contacts much more efficiently than you thought.

First of all, you have to target the recipients of your campaign and personalize your message. Then use an attractive and responsive design. Mailchimp, for example, offers the creation of awesome HTML templates.

The two tricks that will make your campaign a success are:

– Retargeting on social networks to create the need

– Embed an animated presentation to your email. Research shows that emails with video included allow 278% more ROI than simple text emails.

Read our next blog about how to increase your conversion rate on internet.