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When Should You Send Your Newsletter?

Sending a newsletter is a way to retain customers. Thanks to this letter, you can inform your clients about your company’s news. Moreover, it enables you to maintain a regular relationship with your clients and make them visit your website. All of this enables you to increase your website traffic.
However, to reach this objective, you have to choose the right time to send your newsletter:

For individuals:

  • Weekday mornings from 6am to 8am: a huge number of individuals check their personal emails as soon as they wake up
  • On weekdays from 12pm to 2pm: lunch breaks are an opportunity for people to check their personal mail boxes
  • Weekday nights from 9pm to 11pm: most people are relaxing at that time
  • Wednesday from 2 pm to 4pm: this time is also a good time to send a newsletter
  • On weekends from 8am to 3pm: many people spend time on the internet during the weekend, especially during those times

For professionals:

  • Weekday mornings from 6am to 10am: this time is ideal as most people check their mail box when they arrive at work
  • Tuesdays and Thursdays from 2pm to 3pm: most of a company’s employees are present at work during those days
  • Sundays from 6pm to 10pm: some people like to check their mail box at that time to have an idea of their next day
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Video Marketing: How to Create an Effective Video?

When you only have a few seconds to attract attention and interest in your brand, there is no better way to do it than with a visual medium.

If an image is capable of expressing a thousand words, how many can communicate a video? This is the best way to hire a potential holder in the short time you have.

As part of a marketing campaign, it is possible to create an effective video using only your smartphone. You do not need special lighting or sound equipment, you do not even need music. The best videos are concise and simple. They present a problem in which your idea is a solution. Your goal is not to answer all the questions that a potential customer will have, is to let the viewer want more. Of course, you will need a prototype of your idea.

Here are some tips to create a winning video

1. Choose a very short format. Most effective videos last barely thirty seconds. It all depends on the amount of information you need to transmit to the audience or the complexity of your message. Your video should not exceed two minutes. You may know the motion design, which is precisely to decomplex your ideas in an animated video.

2. Another tip concerns the introduction: a captivating or “catchy” introduction to your product / service and the unique benefit it brings to the consumer. Your profit statement should summarize the greatest benefit of your solution in one sentence. The last frame of your video should be the same image as the beginning (with the addition of your contact information). You can also choose to list some additional features.

3. Regarding the organization of your video, the “problem” part should be short, perhaps ten seconds. The essence of your video should be on how your idea is a satisfactory solution.

4. Organize your video appropriately. If your idea is for a kitchen tool, shoot a scene in the kitchen. If it’s an idea for a child toy, a child plays with the toy.

5. Do not bother to present or talk about yourself. There’s no more time for your background. Stakeholders are only concerned about the benefit your product / service can bring.

6. When you have finished the initial project, make sure to test it around you, not just with your professional team. Observe their reactions: Are they puzzled? Do they instantly capture the benefit of your idea?

You will notice that the video should never replace an “image” or a banner. Of course, think about the diversity of your marketing campaign – people also need to have static support.
Finally, when you insert a link to your video on your web banner, for example, make sure it is highlighted – you do not want someone to ignore it. You will also need to think about the effectiveness of the broadcast, so that your video is a real success.

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9 Tips for your Video Campaign

You might in the process of creating a video marketing campaign for your business.

Here are 9 tips we’ve learnt in the way about how to create a successful video campaign

1. Design your video to be shareable from the start

You must be able to answer the question “why will people share this video?” before you start producing it. A good way to answer this question: listen to your social media enthusiasts. See the videos they already share and analyse them. Let these successes inspire your approach to social video.

2. Create a mission statement for each video platform

Each platform has a unique audience and different strengths and weaknesses. Creating a mission statement for each platform will focus your efforts and help you produce more effective and shareable videos. Gary Vaynerchuk does a great job in explaining this concept in his blog article “The Rise of Video Marketing and How It Affects Your Business” in which he describes Snapchat as “the hottie at the gym” that requires immediate attention. A video can last a second. The urgency of seeing something before it disappear can be a huge factor. “If you have a concrete plan for how you will use social video on each channel, then Viewers and actions will come.”

3. Using the power of narration

Every good story has a beginning, a middle and an end. There must also be some conflict. And who is the hero of history? What is the plot, what is the decor? Research shows that people are wired to respond to the same types of stories with archetypes of familiar character.

4. Make the client the hero, and engage them

You may be tempted to position your brand as the hero. But as Jonah Sachs of Free Range Studios explains, your client must be the hero. The most powerful and most shareable stories are those in which the client is reflected in history. Old Spice capitalized on the success of a video campaign by creating a “response campaign.” They worked with the production team and the actor, spending a few days responding to real viewers in video form, in real time. With 40 million views and 1 billion impressions, it was a success, and sales increased by 27%.

5. Emotions lead to sharing

A study in the journal Psychological Science revealed that people are more likely to share content that contains emotional stimuli, especially positive emotions. These emotions activate our nervous system which then stimulates “social transmission”. Our brains are literally more inclined to share the emotional content. Take advantage of this.

6. The shortest videos are often the best

Ted Talks could win hundreds of thousands of YouTube views with 15 or 20 minute videos, but for the most part the shortest ones are the most viewed. Twitter videos are capped at 30 seconds, Instragram started with a maximum of 15 seconds, but will be moving to 60 seconds, and Snapchat videos are capped at 10 seconds.

7. Strong Beginning 

The first 30 seconds of a social video is what counts most, according to Wista data. If you can hook your audience in the first 30 seconds of video, they are more likely to stay and commit.

8. Do not ignore the search

Think about the metadata of your social video and the description of your content. The goal of your video is also to gain visibility, to acquire customers from this audience, so you must optimize the search and visibility of this video. The SEO is in the background which will generate the success of your campaign.

9. Your dissemination strategy is essential

As with all social media campaigns, the most important moment in any social video campaign is the beginning. It’s like lighting a fire or starting a party. You have to spend a lot of energy and put a special effort to get things moving. Think about how you are going to get this video in the world with a media convergence plan that includes a paid, owned and earned media. Even if you create video to be shareable, you have a major role in creating the initial buzz that will be shared. Assign someone to share content with influencers and boost your campaign.

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Is Motion Design the Future Content Marketing Must-Have?

Wherever you surf the Internet, chances are you have met some motion design. Otherwise, here’s a quick explanation of the concept: motion design is a lively representation of data. This is a somewhat simplified explanation, but very effective in getting a message across. Generally, using Motion Design video is relevant to clearly present accurate data. The best moving graphics videos use animations applied with taste to make the information visually appealing and understandable. It becomes a great way to express important ideas, raise awareness or call potential customers to action! There are some convincing reasons why motion design is becoming increasingly popular all over the web.

Why motion design?

When it comes to communicating as much information as possible within a short period of time, Motion Design video is ideal. Content creators and marketing specialists around the world view this format as the best option in order to get a longer attention span of the audience; This is certainly due to the fact that this type of video condense a large amount of information in a short and visually appealing presentation. They are a great way to help reduce the risk that the viewer misses a call to action because they have ignored parts of a longer video.

How are Motion Design videos created?

These videos are generally easy to do, especially compared to other types of real-time video content that are particularly long and costly to produce. Animators use either of the following methods: either they construct the base animation (the longest/costliest), or they begin with a “flat” graphic that they animate afterwards (the easiest option/less expensive).

Beginning with a static graph, you should create the flat image in vector format if possible, meaning that they can be enlarged without loss of quality. This allows for better control when animating. Creating a storyboard, similar to those used in the creation of feature films, is usually a good idea. The tools to create animated graphics are readily available, although they may cost a bit. Adobe After Effects and Apple Motion are great choices that make it easy to layer your content and add 3D effects to give the impression of movement. It is infinitely more attractive to the average viewer than static content.

What is the future of motion design … and marketing?

Fashion and trends move faster on the Internet than anywhere else. Even so, the growth of the popularity of motion design may well be here to stay. Video content is more popular than ever.

According to an Invodo study, the average Internet user watches about 19 hours of video on the Internet per month. In terms of shopping on the web, 60% of buyers regularly watch product videos. This makes potential buyers 174% more likely to buy the product in question. It is not just information: it is a brief and unique experience that not only provides information, but also tells a story. This stimulating and shareable content will create a great word-of-mouth.

Thus, motion design can easily become a part of the most viral content when properly executed. The condition is not to neglect the upstream marketing analysis regarding the target and the relevance of the message to be passed. The advantage of this video format is that it is compatible with B2B, B2C marketing, for any sector, and for any presentation (with investors or banks). Indeed, there are more opportunities and options than ever before for content marketing.

No one can predict the future, but to date we can see many startups, small and medium enterprises use the motion design for different communication campaigns. By its simplicity and its efficiency It could well mean that the motion design will become a standard of communication in the years to come.

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Animated Explainer Video

Companies have many tools that can improve their conversion rates. A website with aesthetic design can leave a good first impression to the visitors. And most websites also offer quality content conducive to communication with their target audience. All these tools can increase the conversion rate and the numbers just doesn’t stop climbing with the use of promotional videos! Find out how animated videos improve your conversion rates!

What is an animated explainer video?
Companies are starting to hire companies specialized in animated video to help them create explainer videos. These are short videos that tell the story of the company. A corporate video production team can use digital design, whiteboard technology or animated modeling to get the message out to the target audience.
And often, adding a video to the homepage of its website improves the conversion rate. Approximately one-third of the visitors click on the video and half of them watch it until the end.

Why and how are animated videos effective?
Studies have estimated that the average attention span of a visitor is about 8 seconds. Which means that companies have 8 seconds to capture the attention of visitors to their website. They have an interest in ensuring that the content of their site encourages visitors to engage in this very short period of time.
Video animation can help them capture the attention of their visitors and teach them more about the company at the same time. A well-produced promotional video can capture the attention of a visitor 8 seconds or more. According to the studies conducted, an explainer video is viewed entirety if it is less than three minutes long.

How do animated videos convey the brand’s message?
A promotional video is the best way to convey the brand’s message. But be careful to do it correctly! An animated explainer video needs good graphics, quality texts and a well-written script to communicate clearly with the target.
A clear story can allow visitors to identify with it, and that’s one of the reasons why the engagement rate is so high when using animated videos.

The marketing videos are both visual and textual. This is why they speak to everyone. And when the visual and the textual are pairs, people retain up to half of the information transmitted.
Finally, promotional videos can be easily shared with family members and friends on social networks. These are the informative and funny videos that are most shared on the internet today. Viral videos are seen by millions of people all over the world. Animated videos can only become viral if they are of high quality. An animated explainer video is the most effective and economical way to attract the attention of potential customers and to convey the message. This is why it is one of the best tools to improve the conversion rate of your website.

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Business Presentation

Have you ever visited a website that included too many texts and did not catch your attention? Perhaps it is your own website that needs to be made attractive? Have you thought about improving your business presentation?

Our attention is constantly solicited and we are overwhelmed by the information we receive from all sides. As a result, customers’ attention is shorter and shorter and they need to be seduced in the first few seconds. Studies have proved that a user decides in less than 8 seconds if he wants to stay on the website or to leave it, hence the importance of a good company presentation.

One of the solutions to increase the conversion rate is the use of an animated explanatory video

A recent study has shown that 80% of companies that do not currently use videos are likely to use them in the future. So, if you do not use animated videos to present your products, you lose customers to your competitors. Marketing videos increase the conversion rate because people do not want to read annoying texts! With an explanatory video, your customers will understand in a playful way the function of your product, they will know more about your brand and the services you offer and it is the most effective way to deliver your message!

So, if your company does not have promotional videos, you miss out on the market trend!

In the coming years, we will see a massive increase in the number of animated videos on websites and corporate videos! Be the pioneers! Videos in motion design also improve your SEO! To earn rankings on the search results page, you must have a corporate video on your website that is also linked to YouTube.

Today, attracting the attention of your customers has become the nerve of the markets war! You miss out on some customers and can even lose if you do not surf the wave of animated video explanatory!

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Motion Design

An animated motion design video has its own way of conveying your message to your target. Whatever your goal, a corporate video can be an effective and creative tool to bring a concept to life. No matter the complexity of your products or services, a promotional video is there to simplify the message delivered to your audience.
What is the best way to use motion design video? Here are some ways to use an animation video.

Use commercial video for presentations

Building a customer relationship is the most important element of the sales profession. A video in motion design can help them focus on their core business without having to search throughout their presentation. The video will serve as a simplified especially if you have a large number of products to present. Your salespeople will only have to talk to their customers and refer them to the product best suited to their needs.

Improve the engagement rate on your site with a video in motion design on the home page

Studies have shown that an animation video increases the conversion rate on a website. This means that visitors stay longer on your site, eventually register for your newsletter and even buy if your products are available online! An animated video can be used to present your business so that your potential customers know you better. This contributes to the creation of a strong company-customer relationship.

Use a video in motion design for your brand positioning

Do not hesitate to call upon an agency specialized in the creation of animated videos especially if you want to build the heart of your business and its identity. It will be possible to create a story that is entertaining enough to make people want to share it on social networks.

This is especially true if you are a brand new and would like to introduce yourself to your prospects. This can be done in storytelling format, as if you were talking to someone who needed your services. For example, you can ask for an explanatory video with as background the story of Bob looking for a grooming service for his dog. The goal is to keep the playful and engaging side of the animation video.

Use an explanatory video to facilitate the integration of your new employees

When you hire new employees, you certainly have an integration program. A corporate video can be a good way to introduce your business to new staff in an original way. This way, you can focus on the efficiency of your sector.
These just a few examples among several others of how to use promotional video! It’s up to you to see what benefits your business could benefit from using a corporate video.

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Promotional Videos

Promotional video is becoming the essential tool to a good marketing strategy. It is more efficient, faster and more engaging than an article that is often boring and informative. All business sectors now use the power of corporate video to boost sales, presence, and credibility. It is also a way to stay in direct contact with your customers, especially in the real estate field.
Promotional video in the real estate sector:

-According to a study by the National Association of Real Estate Agents in Australia, at least 90% of people interested in buying a new property use the internet as their primary source of information.

-85% of buyers say that animated photos and animated videos are paramount in their final decision and about 73% of them trust an agent who will show them promotional videos of the properties for sale.

-Unfortunately, only 5% of realtors now use animated videos as a sales tool.

In Australia, websites with promotional videos receive 403% more visitors than websites that do not. And at least 46% of these queries are turned into purchases.
Moreover, in the retail sector, at least 144% of buyers watched a corporate video before adding a product to their shopping cart. Onlineshoes.com for example saw its sales increase by 45% compared to similar sites thanks to an animated video.

The commitment level of the promotional video: Forbes released a report stating that about 59% of executives are more likely to watch motion videos than read promotional content. The level of engagement of online users seems to depend on the use of animated explanatory videos: if the site has a video, the commitment rate increases by 139% and requests increase by 97%.
According to the Forrester Research Center, it’s much easier to get into the first results of a Google search by posting a promotional video on your site! The traffic and commitment rate can thus increase by 65% barely a month after the uploading of your animated corporate video. Links to your website also increase with the addition of an animated video or a whiteboard video to your site. In short, 69% of the total traffic of your site is achieved through the promotional video.

The promotional video as part of a marketing campaign: An interview conducted with consumers shows that more than half of them trust a company using an explanatory video. This reinforces them in their decision to purchase. Similarly, emails containing an animated video are more likely to be opened than those that do not. The click-through rate in an email or advertisement increases by at least 90% in the presence of a promotional video. In addition, users retain far more information when they see them in a commercial video than in another form of marketing campaign.

Commercial videos are not there to replace real estate agents, they are a tool today indispensable to help them in their sales and should not be seen as competition.

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Motion Design To Propel Your Company

Motion design video for your business is there to explain and summarize your ideas in a few seconds.
According to a study, a website visitor decides within 2 to 3 seconds if they want to stay or not. This means that you have 3 seconds to impress your prospects. What better way than a lively video?

People like animations: it’s full of colours, it’s engaging and attractive. This gives you the opportunity to explain your products and services in a more interesting way to your visitors.

Boost your credibility at the same time as your sales!

Google tends to note the level of engagement on your site. This means that more people stay on your site, your positioning on search results climes up.
But beware, it is not because you put videos motion design on your site you will now appear at the top of the search results.
For this, the animated video needs to be optimized and to do so you need to surround yourself with a team of experts.

Add information about your business for your customers!

The information contained in a corporate video are much more likely to be remembered by visitors. According to a study, we have twice as much chances of remembering something we hear over something we read.
However, a simple explanatory video filled with diagrams, graphs and figures will not interest your target audience.
On the other hand, an animated with an effective script video will catch the attention of your potential customers. This is very important, especially if you want to present a somewhat complex product.

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Target Audience For Promotional Videos

The target audience for a promotional video is the customer: it can be made in order to attract new customers or deepen the coverage of the already existing market. A marketing video mixes visual effects and messages to deliver, which in the end captures the attention of the target and gives a better chance of achieving the desired goal. The promotional video will be much more likely to reach as many potential customers than the best text you could write.

The goals of the promotional video

The promotional video can help you achieve your customer loyalty goals with 2D technology making more than real images of everyday life. Your customers will feel like they’re immersed in your video. Through their expertise and qualification, video production companies are able to attract the attention of your potential customers. The images also have a role to play: the depth and angle chosen are used to create the best possible video. Using 2D technology and high-definition effects, you are sending a message to your audience: your company is at the forefront of technology and is able to lead its customers in the same direction for optimal results. Using HD videos is an effective way to leave a very good first impression that lasts in time and allows you to conquer new markets and new customers.

Video production in application

A promotional video can be used to highlight new ideas from a company, the benefits of using its products or services and / or show how they work. A video can also be used to present existing products or new products to its customers or to present a proposal to expand the range of existing services. 2D is a way to show the depth and clarity of visuals to showcase your products and services and make them more real.

Finally, marketing videos can be used in conferences, forums or exhibitions, in the presence of a large audience. They can help you unlock new sources that can turn into new customers! A clear presentation video and attractive content posted on your website can attract more visitors and make them stay on your site. It’s a way to reassure your customers about the strength and quality of your services. Creating a promotional video for your business ensures you get better coverage of all your potential customers who escape you if you use only written content to talk about your business.

Promotional videos on the internet

A clear presentation video and attractive content posted on your website can attract more visitors and make them stay on your site. It’s a way to reassure your customers about the strength and quality of your services. Creating a promotional video for your business ensures you get better coverage of all your potential customers who escape you if you use only written content to talk about your business.

Many people avoid too long items. They see it as a chore while watching a video is seen as entertainment.

However, to ensure its quality and relevance, do not forget that your video must absolutely be carried out by a specialized company.

Read our next article about how to double your traffic on youtube!