Human resources, forget the long internal emails. Go on the roadshows. Companies are turning to short, animated videos to convey important messages. Why animated videos and not normal live action videos? How do they know it works? How can you even quantify the “value” of an animated video?
Well, according to Dr. James McQuivey of Forrester Research, the average one minute video is worth more than 1.8 million words. Impressive sound side? Well … yes, but honestly, it’s actually based on the well-known premise that a picture is worth a thousand words. If an image equals 1000 words and a video takes 30 frames per second. Therefore, every second of video is worth 30,000 words. Multiply that by 60 seconds and you get 1.8 million.
So, the point is that if only one picture can say as much – imagine how much more a video can say. The mixture of words, visuals, images (and perhaps a bit of humour) means that explanatory videos are there to last. They are effective and increasingly popular.
According to Forbes, 59% of executives prefer to watch a video than read a text, and these videos lead 50% of viewers to look for additional information.
So, is there an internal explanatory video format for human resources? The short answer is “probably”. We have gathered ten ways to use an internal explanatory video. Here they are:
1. Recruitment and hiring Use recruitment videos to attract the best talent to your business. It is an easy way to present your business and your culture in less than two minutes and can be a powerful tool in growing your team.
2. Training New recruitment directions can be challenging for managers and new employees who are probably a bit outdated! Use a video through basic integration processes and create a library of digital resources that they can refer to later.
3. Compliance and Code of Conduct Do all members of your company know your policies and codes of conduct? They probably receive an update from time to time. Create a library of compliance videos and codes of conduct that can be easily disseminated within your organization.
4. Policy Review Instead of benefit enrolment meetings and policy changes, use a video that can be e-mailed across the company and reviewed by employees when they have the time. It is a shorter and more effective way of keeping employees attentive to important policies. Strong internal communication is critical to any business: internal communications help organizations achieve goals and increase employee engagement. Finding ways to cut the rainy sound of emails, phone calls, text messages and meetings that employees know every day is crucial for an effective internal communications system.
5. Introduce new ideas, strategies or policies Do not risk important messages being ignored by busy employees. If you have a message to share, consider a video – it will capture the attention of employees more effectively than a memo or email, and will be more suitable for a busy workforce.
6. Success Stories Increase morale and create a sense of community by sharing successes through videos. These may include new product launches, results reporting, or business news announcements. Take one step further to reward employee engagement and celebrate volunteerism, philanthropy and community involvement.
7. Strengthening core values Establishing – and revisiting – core values is a powerful tool. It aligns employees across businesses, creates a sense of belonging, and can be a guide to navigating the complex business world. But core values can be difficult to embrace when businessmen find themselves in the day to day work routine. A video highlighting and exploring core values – which can be shared through presentations or by email – reminds employees what you are.
8. Beginning of a presentation or meeting The purpose of any meeting or presentation should be that the audience gets a clear understanding of the topic presented, and the next tangible steps. This is not always the case – and poorly organized meetings create confusion and can interfere with internal communications. Short videos as a foreword to large meetings align all participants and create a sense of excitement – the videos are fun, after all!
9. How to make videos and tutorials Professional development is important for a motivated and committed employee base. Think of an explanatory video to show employees the professional development opportunities you have, as well as the tools and resources available.
10. Digital Resources Library Pull it all out with a digital resource library. If you have managed to use videos for human resources or internal communications, create an easy and accessible place where employees can view videos whenever they need them – and wherever they are. No one wants to have to find and read a manual to review a benefit issue or understand a policy. The video makes it much easier, for all employees. And that’s why we do what we do. We focus 100% of our energy and time on internal explanatory videos that help change managers and internal communicators engage employees – capture their attention and interest visually.
If you have a question about using an animated video in your organization, send us a message on our contact page or leave a comment below. Check out our next article that explains how explanatory videos can help your recruitment agency.