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8 Tips For Your Marketing Strategy

Tips for marketing strategy

 

While it is true that video marketing is extremely unique, and you must have a very good strategy to reach consumers effectively, advertisers sometimes feel paralyzed when making and creating useful videos.

Creating good video-content is not easy, however, there are certain points you should consider when focusing your strategy to attract your customers and increase your sales.

  1. Everything is based on experience.

Imagine that you have come across something you have never heard of. Let’s say, for example, a water bear.

Although we have descriptive sources that explain our issue, it will always take more time than a simple video.

The video gives us and gives the feeling as if we were there in the first person (even if it is a virtual experience).

  1. People like to laugh.

And who does not? Humor is important, but do not overdo it. Small unexpected moments that change the monotony of a video makes it a dynamic and captivating experience for the consumer.

  1. Problem-solving is paramount.

People buy products and services because they want to satisfy a need and even solve a problem.

The pieces of marketing that make a difference are those that offer a solution to a problem” – according to Scott Alexander, digital marketing director at Oakley.

  1. Emotion trumps logic.

The world seeks to find emotions and personal connections with brands through their dexterity and reflective marketing.

Not all videos have to lead directly to sales, but they must directly influence the mind of the consumer.

  1. Appearance matters.

The content must be relevant, timely, practical and well done. First impressions are everything. If you do not captivate the consumer first with your video, there will be millions out there trying to attract it with other marketing strategies and content.

  1. Competition is everywhere.

There are hundreds of hours uploaded on YouTube every minute. Will people want to watch your video? Do not focus on improving your videos but give them a touch of differentiation from all the others, which breaks with the marketing strategies used today. You must create new trends.

  1. The random content is over.

All the content that you can create has to be related to your brand and your marketing strategy. According to this way, you will create a unique meaning for your company.

Recycling and reusing content from other campaigns previously launched can generate great opportunities for your business.

  1. The short content in video format has a lot of power.

Short contents are easier to get viral and generate great trends in social networks.

You must create a strategy that is directed to a specific and relevant target in each member of your audience.

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How To Win a Sale in the First Eight Seconds of Your Video

Social networks have marked a before and an after in advertising. The user no longer must be informed, but has to be moved while the brand goes unnoticed.

When it comes to broadcasting, video and 2.0 platforms combine perfectly. Brands, aware of this conjunction, bet more and more on social video marketing as a promotional strategy that is aimed at a multi-screen audience. “More than half of the mobile data traffic volume are videos,” says Desigual Brand Digital Manager, Pere Quintana.

 

  • Audiovisual content should entertain, attract and remain in the mind of the consumer.
  • The increase of consumers’ videos in audiovisual platforms has increased the investment of companies.
  • Social networks are displacing television in terms of channel chosen by brands for their marketing strategies.
  • There is an optimization of costs in terms of carrying out this strategy through social networks.
  • The impact and customer loyalty, with less advertising investment, increase considerably using this type of platform.
  • Soon “we will move from an exposure level to an interaction level” – according to David Lahoz, director of the marketing agency Isobar (Barcelona).
  • An element that, to achieve viral, must “entertain and connect with the user’s emotions; that cries, laughs, gets excited … “, advised Anselmo Segarra, operations director of Be On.

 

The point of balance between the success and failure of a video that is launched with the intention of being viral states in the first 8 seconds, which are the most crucial for the viewer. If he manages to get hooked in these first few seconds, he will most likely stay until the end of the video.

However, we should not belittle the importance of the next sequences of this estimate, that is, the next seconds must retain the audience with music, creativity and unconventional, spontaneous and unexpected images.

 

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Using explainer videos as your sales pitch – The end of powerpoint presentations?

Could explainer videos be the killer of powerpoint presentations?

The sales world has always relied on powerpoint slides and documents to win over new business. But in 2018 using powerpoint presentations as a sale pitch is a thing of the past. There’s a new trend to help close deals: presentation videos as well knows as Explainer videos.

Sure, text-based documents can be effective to your sales pitch, but let’s be honest, long PDF files, PowerPoint presentations, or white paper full of text can be hard to digest fully.

But when pitching your business through a video presentation, it allows you to combine speech and visuals, and compact a lot of useful information in a very short amount of time, which can be easily shared with a global audience and make you stand out from your competitors.

The best part about using an explainer video as your sales pitch is that you will generate value to your business before the very first pitch meeting with your clients if you even have to set one up that is! Because after your explainer video, you might not even need one!

Sales pitch explainer videos can range from different lengths and styles, but they all have one aim —sell the product.

A good sales pitch video needs to:

  1. Target the audience
  2. Create value for your business
  3. Be short and simple
  4. End with a compelling  call to action

So next time you need to pitch your business why don’t you try doing it through a video presentation and see how it helps your business increase sales?

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Why are Explainer Videos so effective? The psychology behind Explainer Videos

Explainer videos are becoming more and more popular amongst businesses.

Animated explainer videos are a great tool to market your business/idea.

It’s an effective way to entertain your audience, engage with them and persuade them to follow your call of action.

But how can an animated video have the ability to connect with people and convince them of a product or idea?

There is a whole science behind why they work so effectively.

 

Learning techniques –

Explainer videos are intended to  ‘teach’ the viewer on a certain subject and the reason why it’s so effective to do it this way is that accordingly to some studies more than  65% of the population learns visually, but no matter what type of learner you are, it’s a fact that we all learn better when we are using more than one of our five main senses.

And by visually explaining your idea through simple messages, simple visuals, and simple audio you are allowing your future clients to retain and remember the information better in the future.  Studies have shown that the brain retains 68% more information when presented with both visuals and auditory information.

 

Pattern interruption –

Explainer videos break up the monotony of a landing page that is usually full of text. This was you are capturing the clients attention and exciting them. This works by interrupting the usual pattern most people expect when visiting a webpage or deciding on a service. This will imprint your message across more effectively.

 

The art of storytelling –

Humans are driven by emotions, and through storytelling, we are allowing the viewers to digest information more easily because the information connects with emotions. By creating an animated explainer video with an easy to follow storyline you are allowing the viewer to connect with the story, and create an emotional bond making the message memorable.

 

The power of perception –

Up to 85% of people are more likely to buy a product if they first see an animated explainer video first. The more you see, the more you learn, and the more you learn, the more you believe. And this is what happens when a person watches an explainer video. Sometimes just reading plain text can leave clients wondering more about the product. What will it look like? What feeling will it create? How will it work? With video marketing, the case is completely different.  Explainer videos offer the client to visually experience the service and something that you have seen with your own eyes and heard with your own years is 50 % more likely to stick in your mind that something you have simply just read about.

 

So when deciding on your next marketing strategy, I suggest considering an explainer video!

 

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Marketing: Our Advice for Instagram

While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.

The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.

Attract the client is therefore more difficult…

Your image: 

  • Privilege relevant pictures related to your brand universe
  • Share a story with your followers, show your product in everyday life
  • Use exclusive pictures with your subscribers

As we said before, the engagement rate is higher on Instagram than Facebook.

  • 32% of Facebook users interact regularly with a brand.
  • 68% of Instagram users interact regularly with a brand.

Among popular subjects, you can find:

  • Brunch
  • Coffee
  • Shoes selfies
  • Cocooning

Pictures with filters have 21% chances of being viewed and 45% chances to be commented.

Most used filters:
#Normal
#Mayfair
#Rise
#Valencia

Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.

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Why do Your Clients Prefer Video Marketing?

Nowadays, we use online videos for everything, whether we want to change the wheel of our car or watch a movie. We look for videos on the internet to entertain or inform ourselves.

According to The Guardian, video marketing might represent 69% of the online consumption traffic while 64% of marketing specialists think it will play a major role in their future marketing strategies. And if you’ve seen the stats about the future of videos, you already know that online videos will constantly grow.

But why? What drives people to look videos? Why online videos will end deleting social media in terms of popularity? Those are important questions that should be asked. Because if we understand why people watch them, we’ll understand how to improve them.

Here are some reasons:

1. Users trust video marketing

Every time you open your navigator and start looking for information about a topic, you’re not only searching for one or two good articles: there will be a million! Moreover, you don’t always know if those sources are reliable or not. It’s also difficult to say when an article is more reliable than another.

What about videos? When you find a video with a good quality, you doubt less about the reliability of the message. Now, it should be obvious that many low cost videos can be reliable and correct. Also, every high-quality videos are not always trustable. However, users will be more likely to trust information you share with a high quality video.

2. Video marketing is shareable

This is the biggest advantage of video marketing. When people watch something and like it, they will inform the others, they will share it. But you should do something that is worth being shared. You have to make an interesting, funny, emotional, honest or educative video and make it memorable.

3. Video marketing is memorable

If someone reads or listens to something, he uses only one sense. But if he watches a video, many more senses are stimulated, which makes him more likely to remember what he saw. You want people to remember who you are and what you do? Videos are the best tools to make that happen.

Of course, you might think there are many other ways to explain why video marketing is important, but the 3 points explained above are the essential ones. That is why Propulse Video proposes explainer videos. They shorten your selling process, increase your conversion rate and increase your sales.

Video marketing is therefore an essential element for your marketing strategy. If you don’t have one yet, you should start making one.

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When Should You Send Your Newsletter?

Sending a newsletter is a way to retain customers. Thanks to this letter, you can inform your clients about your company’s news. Moreover, it enables you to maintain a regular relationship with your clients and make them visit your website. All of this enables you to increase your website traffic.
However, to reach this objective, you have to choose the right time to send your newsletter:

For individuals:

  • Weekday mornings from 6am to 8am: a huge number of individuals check their personal emails as soon as they wake up
  • On weekdays from 12pm to 2pm: lunch breaks are an opportunity for people to check their personal mail boxes
  • Weekday nights from 9pm to 11pm: most people are relaxing at that time
  • Wednesday from 2 pm to 4pm: this time is also a good time to send a newsletter
  • On weekends from 8am to 3pm: many people spend time on the internet during the weekend, especially during those times

For professionals:

  • Weekday mornings from 6am to 10am: this time is ideal as most people check their mail box when they arrive at work
  • Tuesdays and Thursdays from 2pm to 3pm: most of a company’s employees are present at work during those days
  • Sundays from 6pm to 10pm: some people like to check their mail box at that time to have an idea of their next day
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Video Marketing: How to Create an Effective Video?

When you only have a few seconds to attract attention and interest in your brand, there is no better way to do it than with a visual medium.

If an image is capable of expressing a thousand words, how many can communicate a video? This is the best way to hire a potential holder in the short time you have.

As part of a marketing campaign, it is possible to create an effective video using only your smartphone. You do not need special lighting or sound equipment, you do not even need music. The best videos are concise and simple. They present a problem in which your idea is a solution. Your goal is not to answer all the questions that a potential customer will have, is to let the viewer want more. Of course, you will need a prototype of your idea.

Here are some tips to create a winning video

1. Choose a very short format. Most effective videos last barely thirty seconds. It all depends on the amount of information you need to transmit to the audience or the complexity of your message. Your video should not exceed two minutes. You may know the motion design, which is precisely to decomplex your ideas in an animated video.

2. Another tip concerns the introduction: a captivating or “catchy” introduction to your product / service and the unique benefit it brings to the consumer. Your profit statement should summarize the greatest benefit of your solution in one sentence. The last frame of your video should be the same image as the beginning (with the addition of your contact information). You can also choose to list some additional features.

3. Regarding the organization of your video, the “problem” part should be short, perhaps ten seconds. The essence of your video should be on how your idea is a satisfactory solution.

4. Organize your video appropriately. If your idea is for a kitchen tool, shoot a scene in the kitchen. If it’s an idea for a child toy, a child plays with the toy.

5. Do not bother to present or talk about yourself. There’s no more time for your background. Stakeholders are only concerned about the benefit your product / service can bring.

6. When you have finished the initial project, make sure to test it around you, not just with your professional team. Observe their reactions: Are they puzzled? Do they instantly capture the benefit of your idea?

You will notice that the video should never replace an “image” or a banner. Of course, think about the diversity of your marketing campaign – people also need to have static support.
Finally, when you insert a link to your video on your web banner, for example, make sure it is highlighted – you do not want someone to ignore it. You will also need to think about the effectiveness of the broadcast, so that your video is a real success.

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9 Tips for your Video Campaign

You might in the process of creating a video marketing campaign for your business.

Here are 9 tips we’ve learnt in the way about how to create a successful video campaign

1. Design your video to be shareable from the start

You must be able to answer the question “why will people share this video?” before you start producing it. A good way to answer this question: listen to your social media enthusiasts. See the videos they already share and analyse them. Let these successes inspire your approach to social video.

2. Create a mission statement for each video platform

Each platform has a unique audience and different strengths and weaknesses. Creating a mission statement for each platform will focus your efforts and help you produce more effective and shareable videos. Gary Vaynerchuk does a great job in explaining this concept in his blog article “The Rise of Video Marketing and How It Affects Your Business” in which he describes Snapchat as “the hottie at the gym” that requires immediate attention. A video can last a second. The urgency of seeing something before it disappear can be a huge factor. “If you have a concrete plan for how you will use social video on each channel, then Viewers and actions will come.”

3. Using the power of narration

Every good story has a beginning, a middle and an end. There must also be some conflict. And who is the hero of history? What is the plot, what is the decor? Research shows that people are wired to respond to the same types of stories with archetypes of familiar character.

4. Make the client the hero, and engage them

You may be tempted to position your brand as the hero. But as Jonah Sachs of Free Range Studios explains, your client must be the hero. The most powerful and most shareable stories are those in which the client is reflected in history. Old Spice capitalized on the success of a video campaign by creating a “response campaign.” They worked with the production team and the actor, spending a few days responding to real viewers in video form, in real time. With 40 million views and 1 billion impressions, it was a success, and sales increased by 27%.

5. Emotions lead to sharing

A study in the journal Psychological Science revealed that people are more likely to share content that contains emotional stimuli, especially positive emotions. These emotions activate our nervous system which then stimulates “social transmission”. Our brains are literally more inclined to share the emotional content. Take advantage of this.

6. The shortest videos are often the best

Ted Talks could win hundreds of thousands of YouTube views with 15 or 20 minute videos, but for the most part the shortest ones are the most viewed. Twitter videos are capped at 30 seconds, Instragram started with a maximum of 15 seconds, but will be moving to 60 seconds, and Snapchat videos are capped at 10 seconds.

7. Strong Beginning 

The first 30 seconds of a social video is what counts most, according to Wista data. If you can hook your audience in the first 30 seconds of video, they are more likely to stay and commit.

8. Do not ignore the search

Think about the metadata of your social video and the description of your content. The goal of your video is also to gain visibility, to acquire customers from this audience, so you must optimize the search and visibility of this video. The SEO is in the background which will generate the success of your campaign.

9. Your dissemination strategy is essential

As with all social media campaigns, the most important moment in any social video campaign is the beginning. It’s like lighting a fire or starting a party. You have to spend a lot of energy and put a special effort to get things moving. Think about how you are going to get this video in the world with a media convergence plan that includes a paid, owned and earned media. Even if you create video to be shareable, you have a major role in creating the initial buzz that will be shared. Assign someone to share content with influencers and boost your campaign.

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How to Optimize your Campaign on Social Media Platforms?

Are you using social media as a marketing campaign strategy? Wondering how to optimize it? Carry on reading to learn how to achieve this.

Your customers watch a massive amount of “social videos”. Facebook and Snapchat have both exceeded 8 billion daily video views and YouTube users watch hundreds of millions of hours of online video every day. Any brand that does not create video marketing on social networks misses out on a huge opportunity to acquire new customers.

The good news is that you do not have to be a big company with a professional video team to have a video. Even if you own a small business with an iPhone, there is a way to make the video work for you. Our comprehensive social video guide will help you better understand the concept and where it fits into your marketing plan.

What is social video?

The term “social video” covers a lot of ground, so how do we define it? It is actually digital video that is designed to be viewed and shared by social networks. It’s a concise definition, so let’s break it down.

Because every social network has a unique audience, social videos need to be optimized for different channels. A video that works on Facebook may need a serious edition before it can run on Instagram. And you might have to take an entirely different approach to video on Snapchat or Twitter.

Many people confuse “social video” with viral video, but there is a key difference: videos on social media may not get millions of views and always be a success. If your business sells business software, a video that tells the story of how your software can help could be a success with only 600 views (if those views come from your target market, or generate leads). Yes, it is about sharing, but the potential for spread within your target market is the key.

Why is video marketing the key to your marketing goals?

If you are looking to explain to your boss why it is essential that you invest in video, try the following 5 points:

1. More and more social networks are broadcasting native video, demonstrating its increasing value. Snapchat, Facebook, Instagram and Twitter all have their own video features. And then there are the platforms whose main function is social video sharing, like Vine and YouTube. For live video there is Periscope, Meerkat, and Facebook, which has updated its Feed News algorithm to promote live video. Facebook has recently shared a blog post, “Now that more and more people are watching live video, we view live video as a new type of content – different from normal videos – and learn how to classify them in News Feed.

2. “Millennials” spend less time in front of their televisions and more time watching video on their mobile and portable devices. By 2030, millennia will represent 75 per cent of the world’s workforce, making it difficult to ignore the video platforms that resonate so well with this key audience.

3. Social networks promote video in their algorithms, knowing that this rich content is preferred by users. On Twitter, you can respond to a client request with 140 characters of text, or you can take a few minutes and record a 30-second video message. They will appreciate the extra effort.

4. Your competitors already use video marketing through social networks. A 2016 survey found that 61 percent of companies use video as a marketing tool. In the previous year, 66% of these companies did not use video at all. It is clear that companies quickly recognize the growing power of video.

5. Video marketing through social networks can offer an impressive ROI. This is probably the only point your boss cares about, so here are some numbers:

• 72% of companies using video report increasing website conversion rates
• 74% of all Internet traffic in 2017 should come from video
• Nearly a third of all people on the Internet are YouTube users
• More than half of YouTube views come from mobile devices
• Facebook has 8 billion average daily video views with 500 million users
• Facebook sees 100 million hours of daily videos
• Snapchat: daily video viewing exceeded 8 billion in January 2016

Where does social videos fit into your marketing plan?

Whether you run a small business or work for a large organization, there are many ways to tailor social video to your marketing strategy. Social media videos can meet a number of marketing goals. The most obvious is the construction of brand awareness. The need is to tell the story of your brand. GoPro and Redbull are renowned for creating stunning videos that serve the simple purpose of being shareable and broadcasting their brand name as much as possible. These videos, that include the supersonic fall of Felix Baumgartner and Kevin Richardson playing with the lions, are so widely shared that both brands have become synonymous with extreme sports and other outdoor activities.

Even if you are not in such an advantageous position, your company can still use social video for brand awareness. It’s simply a matter of reaching your consumers where they are. If you work as a real estate agent, turning a video inside a house cannot be viral through the web but it can be very sharable among potential buyers in your area. Thus, making video marketing on social networks has become a considerable lever for brand awareness, and will automatically result in a return on investment. This one is measurable, we invite you to read our blog on video marketing.