, , , , ,

Marketing: Our Advice for Instagram

While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.

The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.

Attract the client is therefore more difficult…

Your image: 

  • Privilege relevant pictures related to your brand universe
  • Share a story with your followers, show your product in everyday life
  • Use exclusive pictures with your subscribers

As we said before, the engagement rate is higher on Instagram than Facebook.

  • 32% of Facebook users interact regularly with a brand.
  • 68% of Instagram users interact regularly with a brand.

Among popular subjects, you can find:

  • Brunch
  • Coffee
  • Shoes selfies
  • Cocooning

Pictures with filters have 21% chances of being viewed and 45% chances to be commented.

Most used filters:
#Normal
#Mayfair
#Rise
#Valencia

Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.

, , , ,

Why do Your Clients Prefer Video Marketing?

Nowadays, we use online videos for everything, whether we want to change the wheel of our car or watch a movie. We look for videos on the internet to entertain or inform ourselves.

According to The Guardian, video marketing might represent 69% of the online consumption traffic while 64% of marketing specialists think it will play a major role in their future marketing strategies. And if you’ve seen the stats about the future of videos, you already know that online videos will constantly grow.

But why? What drives people to look videos? Why online videos will end deleting social media in terms of popularity? Those are important questions that should be asked. Because if we understand why people watch them, we’ll understand how to improve them.

Here are some reasons:

1. Users trust video marketing

Every time you open your navigator and start looking for information about a topic, you’re not only searching for one or two good articles: there will be a million! Moreover, you don’t always know if those sources are reliable or not. It’s also difficult to say when an article is more reliable than another.

What about videos? When you find a video with a good quality, you doubt less about the reliability of the message. Now, it should be obvious that many low cost videos can be reliable and correct. Also, every high-quality videos are not always trustable. However, users will be more likely to trust information you share with a high quality video.

2. Video marketing is shareable

This is the biggest advantage of video marketing. When people watch something and like it, they will inform the others, they will share it. But you should do something that is worth being shared. You have to make an interesting, funny, emotional, honest or educative video and make it memorable.

3. Video marketing is memorable

If someone reads or listens to something, he uses only one sense. But if he watches a video, many more senses are stimulated, which makes him more likely to remember what he saw. You want people to remember who you are and what you do? Videos are the best tools to make that happen.

Of course, you might think there are many other ways to explain why video marketing is important, but the 3 points explained above are the essential ones. That is why Propulse Video proposes explainer videos. They shorten your selling process, increase your conversion rate and increase your sales.

Video marketing is therefore an essential element for your marketing strategy. If you don’t have one yet, you should start making one.

, , , , , ,

9 Tips for your Video Campaign

You might in the process of creating a video marketing campaign for your business.

Here are 9 tips we’ve learnt in the way about how to create a successful video campaign

1. Design your video to be shareable from the start

You must be able to answer the question “why will people share this video?” before you start producing it. A good way to answer this question: listen to your social media enthusiasts. See the videos they already share and analyse them. Let these successes inspire your approach to social video.

2. Create a mission statement for each video platform

Each platform has a unique audience and different strengths and weaknesses. Creating a mission statement for each platform will focus your efforts and help you produce more effective and shareable videos. Gary Vaynerchuk does a great job in explaining this concept in his blog article “The Rise of Video Marketing and How It Affects Your Business” in which he describes Snapchat as “the hottie at the gym” that requires immediate attention. A video can last a second. The urgency of seeing something before it disappear can be a huge factor. “If you have a concrete plan for how you will use social video on each channel, then Viewers and actions will come.”

3. Using the power of narration

Every good story has a beginning, a middle and an end. There must also be some conflict. And who is the hero of history? What is the plot, what is the decor? Research shows that people are wired to respond to the same types of stories with archetypes of familiar character.

4. Make the client the hero, and engage them

You may be tempted to position your brand as the hero. But as Jonah Sachs of Free Range Studios explains, your client must be the hero. The most powerful and most shareable stories are those in which the client is reflected in history. Old Spice capitalized on the success of a video campaign by creating a “response campaign.” They worked with the production team and the actor, spending a few days responding to real viewers in video form, in real time. With 40 million views and 1 billion impressions, it was a success, and sales increased by 27%.

5. Emotions lead to sharing

A study in the journal Psychological Science revealed that people are more likely to share content that contains emotional stimuli, especially positive emotions. These emotions activate our nervous system which then stimulates “social transmission”. Our brains are literally more inclined to share the emotional content. Take advantage of this.

6. The shortest videos are often the best

Ted Talks could win hundreds of thousands of YouTube views with 15 or 20 minute videos, but for the most part the shortest ones are the most viewed. Twitter videos are capped at 30 seconds, Instragram started with a maximum of 15 seconds, but will be moving to 60 seconds, and Snapchat videos are capped at 10 seconds.

7. Strong Beginning 

The first 30 seconds of a social video is what counts most, according to Wista data. If you can hook your audience in the first 30 seconds of video, they are more likely to stay and commit.

8. Do not ignore the search

Think about the metadata of your social video and the description of your content. The goal of your video is also to gain visibility, to acquire customers from this audience, so you must optimize the search and visibility of this video. The SEO is in the background which will generate the success of your campaign.

9. Your dissemination strategy is essential

As with all social media campaigns, the most important moment in any social video campaign is the beginning. It’s like lighting a fire or starting a party. You have to spend a lot of energy and put a special effort to get things moving. Think about how you are going to get this video in the world with a media convergence plan that includes a paid, owned and earned media. Even if you create video to be shareable, you have a major role in creating the initial buzz that will be shared. Assign someone to share content with influencers and boost your campaign.

, , ,

Motion Design Video for an Efficient Digital Marketing Strategy

Video marketing is part of what is known as content marketing. It consists in the creation and publication of quality content targeted to a particular audience, in the form of video, usually of a rather short duration.

The importance of video within the marketing mix?

If video content appears costly at first, it is still an excellent choice for your marketing campaign. In 2017, the video will represent 75% of Internet traffic and 65% of mobile data. According to an eMarketer study, 52% of marketers consider video content to be the best return on investment in a campaign. Nevertheless, in order to optimize its returns, it is necessary to define beforehand your objectives and your target. The same goes for a B2B market where video also makes sense.

What video for a growing business?

Start-ups, for example, often face expansion problems due to lack of effective communication. It is often difficult to explain to stakeholders the activity, innovative nature or competitive advantage of a Start-up.

To do this, make the choice of a short video (1 to 2 minutes), comprehensible by all and which can be shared a maximum. The choice of the format will prove crucial according to your means. In the case of a start-up, motion design, less expensive, is increasingly preferred to the classic video. Plus, you get your message moving with animations that help you get more attention from your audience. The video is easily shared across the various social networks, whose audience potential is colossal.

How to evaluate the performance of your video?

You will understand that investing in video is now essential to guarantee the quality and efficiency of your digital communication. You will be able to measure your performance with KPIs (Key Performance Indicators) that you have previously identified and categorized according to your objectives. The conversion rate, for example, is one of the most common indicators to any business present on the web. It should be noted that the average conversion rate of a website without video is 2.9%, compared with 4.8% for a site using video (Source: Aberdeen Group).

Finally, Google Analytics, Youtube Analytics and Facebook Analytics are tools that can provide you with relevant data on user behavior, allowing you to adjust marketing strategy according to your performance.

, , , , ,

How to choose the professional who will make your video

Here are some things to check before choosing a professional to make your video.

Look at his portfolio / book.

When looking for a professional in the production of animated videos, you should check that your portfolio / book matches your brand.
Do you prefer a clear and elegant design with deep colors, or will you head towards a design with thicker lines and a coarser contour?
These details and their qualities are to be taken into account, especially if you have a precise idea of the look you want to give your corporate video.

Check his references and the companies he worked with.

When searching for your motion design creator, you should also look with which companies he has worked with to see if he always deals with the same kind of customers or not. It is also a way of seeing if your competitors are not already its customers so as not to risk the conflict of interest. If possible, choose a service provider who is used to dealing with companies in the same sector as yours. He will have a better knowledge of your business and the clients you want to convince.

Request production steps to validate the efficiency of your service provider

Verify that there is an internal process to the company and that is respected for the production of a promotional video. The existence of this process will make the production of your video faster and guarantee its quality. If it is not immediately proposed by your service provider, you must insist on the importance of a brainstorming pre-production in order to give the desired direction to the production company. Three round trips between you and your provider are the minimum required to perform quality work before finalizing the promotional video.
Keep the reins! This is your video, you need to be able to make the changes that you want in compliance of course with the work of your provider.

Testimonials

Read reviews and testimonials from past clients of selected professional to be able to evaluate the qualities of your potential service provider, be sure to read the comments and remarks of his previous clients to see how the professional animated videos responded to their queries. If there have been some glitches during production, you should also know how the agency has straightened the shot. The testimonials can be present on their website but do not hesitate to search directly on Google for the roughest and often not reworked opinions. If possible, watch videos made for former customers, to inspire you and be sure that the style matches what you are looking for.

Checking these items can help you make a choice between several animated video production agencies if you hesitate. This can also reassure you about the qualifications of the chosen professionals.

, , , , , ,

Motion Design

An animated motion design video has its own way of conveying your message to your target. Whatever your goal, a corporate video can be an effective and creative tool to bring a concept to life. No matter the complexity of your products or services, a promotional video is there to simplify the message delivered to your audience.
What is the best way to use motion design video? Here are some ways to use an animation video.

Use commercial video for presentations

Building a customer relationship is the most important element of the sales profession. A video in motion design can help them focus on their core business without having to search throughout their presentation. The video will serve as a simplified especially if you have a large number of products to present. Your salespeople will only have to talk to their customers and refer them to the product best suited to their needs.

Improve the engagement rate on your site with a video in motion design on the home page

Studies have shown that an animation video increases the conversion rate on a website. This means that visitors stay longer on your site, eventually register for your newsletter and even buy if your products are available online! An animated video can be used to present your business so that your potential customers know you better. This contributes to the creation of a strong company-customer relationship.

Use a video in motion design for your brand positioning

Do not hesitate to call upon an agency specialized in the creation of animated videos especially if you want to build the heart of your business and its identity. It will be possible to create a story that is entertaining enough to make people want to share it on social networks.

This is especially true if you are a brand new and would like to introduce yourself to your prospects. This can be done in storytelling format, as if you were talking to someone who needed your services. For example, you can ask for an explanatory video with as background the story of Bob looking for a grooming service for his dog. The goal is to keep the playful and engaging side of the animation video.

Use an explanatory video to facilitate the integration of your new employees

When you hire new employees, you certainly have an integration program. A corporate video can be a good way to introduce your business to new staff in an original way. This way, you can focus on the efficiency of your sector.
These just a few examples among several others of how to use promotional video! It’s up to you to see what benefits your business could benefit from using a corporate video.

, , , , , , ,

Promotional Videos

Promotional video is becoming the essential tool to a good marketing strategy. It is more efficient, faster and more engaging than an article that is often boring and informative. All business sectors now use the power of corporate video to boost sales, presence, and credibility. It is also a way to stay in direct contact with your customers, especially in the real estate field.
Promotional video in the real estate sector:

-According to a study by the National Association of Real Estate Agents in Australia, at least 90% of people interested in buying a new property use the internet as their primary source of information.

-85% of buyers say that animated photos and animated videos are paramount in their final decision and about 73% of them trust an agent who will show them promotional videos of the properties for sale.

-Unfortunately, only 5% of realtors now use animated videos as a sales tool.

In Australia, websites with promotional videos receive 403% more visitors than websites that do not. And at least 46% of these queries are turned into purchases.
Moreover, in the retail sector, at least 144% of buyers watched a corporate video before adding a product to their shopping cart. Onlineshoes.com for example saw its sales increase by 45% compared to similar sites thanks to an animated video.

The commitment level of the promotional video: Forbes released a report stating that about 59% of executives are more likely to watch motion videos than read promotional content. The level of engagement of online users seems to depend on the use of animated explanatory videos: if the site has a video, the commitment rate increases by 139% and requests increase by 97%.
According to the Forrester Research Center, it’s much easier to get into the first results of a Google search by posting a promotional video on your site! The traffic and commitment rate can thus increase by 65% barely a month after the uploading of your animated corporate video. Links to your website also increase with the addition of an animated video or a whiteboard video to your site. In short, 69% of the total traffic of your site is achieved through the promotional video.

The promotional video as part of a marketing campaign: An interview conducted with consumers shows that more than half of them trust a company using an explanatory video. This reinforces them in their decision to purchase. Similarly, emails containing an animated video are more likely to be opened than those that do not. The click-through rate in an email or advertisement increases by at least 90% in the presence of a promotional video. In addition, users retain far more information when they see them in a commercial video than in another form of marketing campaign.

Commercial videos are not there to replace real estate agents, they are a tool today indispensable to help them in their sales and should not be seen as competition.

, , , , ,

Explanatory Video Animations

If you want to increase conversion rate, commitment rate or help your business create a quality brand image, making an animated explanatory video is THE solution to all your needs. To stand out from the competition, take the next level by creating a marketing video! This can greatly increase the traffic on your site and the commitment rate of your customers!
What is an animated explainer video?

As the name suggests, an explainer animation video serves to explain your products and services to your target audience or your customers. This helps you tell the story of your products: what they are, what they serve and most importantly, why your target must buy them.
Animation videos are used by companies to communicate important information to their target audience. The most important thing is to make the video short, simple and catchy.

There are lots of advantages to using an animated explanatory video:

– This is the best way to increase your conversion rate – A video is engaging, much more than an explanatory text
– It allows you to share important data with consumers
– A video is effective in highlighting a product, service or organization.

Why is an animated explanatory video effective?
When you think of a corporate video, you do not immediately think of an animated video. In the collective unconscious, creating an animated explanatory video takes more time than a simple promotional video filmed in your premises. However, a promotional video is the most appropriate marketing approach, here’s why:

– You save money: you do not need to spend money in accessories, sound and light equipment, rental of premises and requisitioning of all your staff. To create an animation video, you only have to contact a company that takes care of everything for you.
– You are not limited in your imagination: a motion design video offers endless possibilities! You can make your scene in space, in a noisy street in Shanghai or in the North Pole.
– You are sure of the quality: with the professionals of the animated video explanatory, you do not have to worry about the appearance of your actors, a bad light, a messy background, a poor-quality camera, etc.
Animated video is the most effective way today to build the image of your business and stay in touch with your customers. This is the surest way to tell your story and make your customers loyal customers.

, , , , , , ,

Motion Design To Propel Your Company

Motion design video for your business is there to explain and summarize your ideas in a few seconds.
According to a study, a website visitor decides within 2 to 3 seconds if they want to stay or not. This means that you have 3 seconds to impress your prospects. What better way than a lively video?

People like animations: it’s full of colours, it’s engaging and attractive. This gives you the opportunity to explain your products and services in a more interesting way to your visitors.

Boost your credibility at the same time as your sales!

Google tends to note the level of engagement on your site. This means that more people stay on your site, your positioning on search results climes up.
But beware, it is not because you put videos motion design on your site you will now appear at the top of the search results.
For this, the animated video needs to be optimized and to do so you need to surround yourself with a team of experts.

Add information about your business for your customers!

The information contained in a corporate video are much more likely to be remembered by visitors. According to a study, we have twice as much chances of remembering something we hear over something we read.
However, a simple explanatory video filled with diagrams, graphs and figures will not interest your target audience.
On the other hand, an animated with an effective script video will catch the attention of your potential customers. This is very important, especially if you want to present a somewhat complex product.

, , , , , , ,

Target Audience For Promotional Videos

The target audience for a promotional video is the customer: it can be made in order to attract new customers or deepen the coverage of the already existing market. A marketing video mixes visual effects and messages to deliver, which in the end captures the attention of the target and gives a better chance of achieving the desired goal. The promotional video will be much more likely to reach as many potential customers than the best text you could write.

The goals of the promotional video

The promotional video can help you achieve your customer loyalty goals with 2D technology making more than real images of everyday life. Your customers will feel like they’re immersed in your video. Through their expertise and qualification, video production companies are able to attract the attention of your potential customers. The images also have a role to play: the depth and angle chosen are used to create the best possible video. Using 2D technology and high-definition effects, you are sending a message to your audience: your company is at the forefront of technology and is able to lead its customers in the same direction for optimal results. Using HD videos is an effective way to leave a very good first impression that lasts in time and allows you to conquer new markets and new customers.

Video production in application

A promotional video can be used to highlight new ideas from a company, the benefits of using its products or services and / or show how they work. A video can also be used to present existing products or new products to its customers or to present a proposal to expand the range of existing services. 2D is a way to show the depth and clarity of visuals to showcase your products and services and make them more real.

Finally, marketing videos can be used in conferences, forums or exhibitions, in the presence of a large audience. They can help you unlock new sources that can turn into new customers! A clear presentation video and attractive content posted on your website can attract more visitors and make them stay on your site. It’s a way to reassure your customers about the strength and quality of your services. Creating a promotional video for your business ensures you get better coverage of all your potential customers who escape you if you use only written content to talk about your business.

Promotional videos on the internet

A clear presentation video and attractive content posted on your website can attract more visitors and make them stay on your site. It’s a way to reassure your customers about the strength and quality of your services. Creating a promotional video for your business ensures you get better coverage of all your potential customers who escape you if you use only written content to talk about your business.

Many people avoid too long items. They see it as a chore while watching a video is seen as entertainment.

However, to ensure its quality and relevance, do not forget that your video must absolutely be carried out by a specialized company.

Read our next article about how to double your traffic on youtube!