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Marketing: Our Advice for Instagram

While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.

The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.

Attract the client is therefore more difficult…

Your image: 

  • Privilege relevant pictures related to your brand universe
  • Share a story with your followers, show your product in everyday life
  • Use exclusive pictures with your subscribers

As we said before, the engagement rate is higher on Instagram than Facebook.

  • 32% of Facebook users interact regularly with a brand.
  • 68% of Instagram users interact regularly with a brand.

Among popular subjects, you can find:

  • Brunch
  • Coffee
  • Shoes selfies
  • Cocooning

Pictures with filters have 21% chances of being viewed and 45% chances to be commented.

Most used filters:
#Normal
#Mayfair
#Rise
#Valencia

Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.

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Video Marketing: How to Create an Effective Video?

When you only have a few seconds to attract attention and interest in your brand, there is no better way to do it than with a visual medium.

If an image is capable of expressing a thousand words, how many can communicate a video? This is the best way to hire a potential holder in the short time you have.

As part of a marketing campaign, it is possible to create an effective video using only your smartphone. You do not need special lighting or sound equipment, you do not even need music. The best videos are concise and simple. They present a problem in which your idea is a solution. Your goal is not to answer all the questions that a potential customer will have, is to let the viewer want more. Of course, you will need a prototype of your idea.

Here are some tips to create a winning video

1. Choose a very short format. Most effective videos last barely thirty seconds. It all depends on the amount of information you need to transmit to the audience or the complexity of your message. Your video should not exceed two minutes. You may know the motion design, which is precisely to decomplex your ideas in an animated video.

2. Another tip concerns the introduction: a captivating or “catchy” introduction to your product / service and the unique benefit it brings to the consumer. Your profit statement should summarize the greatest benefit of your solution in one sentence. The last frame of your video should be the same image as the beginning (with the addition of your contact information). You can also choose to list some additional features.

3. Regarding the organization of your video, the “problem” part should be short, perhaps ten seconds. The essence of your video should be on how your idea is a satisfactory solution.

4. Organize your video appropriately. If your idea is for a kitchen tool, shoot a scene in the kitchen. If it’s an idea for a child toy, a child plays with the toy.

5. Do not bother to present or talk about yourself. There’s no more time for your background. Stakeholders are only concerned about the benefit your product / service can bring.

6. When you have finished the initial project, make sure to test it around you, not just with your professional team. Observe their reactions: Are they puzzled? Do they instantly capture the benefit of your idea?

You will notice that the video should never replace an “image” or a banner. Of course, think about the diversity of your marketing campaign – people also need to have static support.
Finally, when you insert a link to your video on your web banner, for example, make sure it is highlighted – you do not want someone to ignore it. You will also need to think about the effectiveness of the broadcast, so that your video is a real success.

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9 Tips for your Video Campaign

You might in the process of creating a video marketing campaign for your business.

Here are 9 tips we’ve learnt in the way about how to create a successful video campaign

1. Design your video to be shareable from the start

You must be able to answer the question “why will people share this video?” before you start producing it. A good way to answer this question: listen to your social media enthusiasts. See the videos they already share and analyse them. Let these successes inspire your approach to social video.

2. Create a mission statement for each video platform

Each platform has a unique audience and different strengths and weaknesses. Creating a mission statement for each platform will focus your efforts and help you produce more effective and shareable videos. Gary Vaynerchuk does a great job in explaining this concept in his blog article “The Rise of Video Marketing and How It Affects Your Business” in which he describes Snapchat as “the hottie at the gym” that requires immediate attention. A video can last a second. The urgency of seeing something before it disappear can be a huge factor. “If you have a concrete plan for how you will use social video on each channel, then Viewers and actions will come.”

3. Using the power of narration

Every good story has a beginning, a middle and an end. There must also be some conflict. And who is the hero of history? What is the plot, what is the decor? Research shows that people are wired to respond to the same types of stories with archetypes of familiar character.

4. Make the client the hero, and engage them

You may be tempted to position your brand as the hero. But as Jonah Sachs of Free Range Studios explains, your client must be the hero. The most powerful and most shareable stories are those in which the client is reflected in history. Old Spice capitalized on the success of a video campaign by creating a “response campaign.” They worked with the production team and the actor, spending a few days responding to real viewers in video form, in real time. With 40 million views and 1 billion impressions, it was a success, and sales increased by 27%.

5. Emotions lead to sharing

A study in the journal Psychological Science revealed that people are more likely to share content that contains emotional stimuli, especially positive emotions. These emotions activate our nervous system which then stimulates “social transmission”. Our brains are literally more inclined to share the emotional content. Take advantage of this.

6. The shortest videos are often the best

Ted Talks could win hundreds of thousands of YouTube views with 15 or 20 minute videos, but for the most part the shortest ones are the most viewed. Twitter videos are capped at 30 seconds, Instragram started with a maximum of 15 seconds, but will be moving to 60 seconds, and Snapchat videos are capped at 10 seconds.

7. Strong Beginning 

The first 30 seconds of a social video is what counts most, according to Wista data. If you can hook your audience in the first 30 seconds of video, they are more likely to stay and commit.

8. Do not ignore the search

Think about the metadata of your social video and the description of your content. The goal of your video is also to gain visibility, to acquire customers from this audience, so you must optimize the search and visibility of this video. The SEO is in the background which will generate the success of your campaign.

9. Your dissemination strategy is essential

As with all social media campaigns, the most important moment in any social video campaign is the beginning. It’s like lighting a fire or starting a party. You have to spend a lot of energy and put a special effort to get things moving. Think about how you are going to get this video in the world with a media convergence plan that includes a paid, owned and earned media. Even if you create video to be shareable, you have a major role in creating the initial buzz that will be shared. Assign someone to share content with influencers and boost your campaign.

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How to Optimize your Campaign on Social Media Platforms?

Are you using social media as a marketing campaign strategy? Wondering how to optimize it? Carry on reading to learn how to achieve this.

Your customers watch a massive amount of “social videos”. Facebook and Snapchat have both exceeded 8 billion daily video views and YouTube users watch hundreds of millions of hours of online video every day. Any brand that does not create video marketing on social networks misses out on a huge opportunity to acquire new customers.

The good news is that you do not have to be a big company with a professional video team to have a video. Even if you own a small business with an iPhone, there is a way to make the video work for you. Our comprehensive social video guide will help you better understand the concept and where it fits into your marketing plan.

What is social video?

The term “social video” covers a lot of ground, so how do we define it? It is actually digital video that is designed to be viewed and shared by social networks. It’s a concise definition, so let’s break it down.

Because every social network has a unique audience, social videos need to be optimized for different channels. A video that works on Facebook may need a serious edition before it can run on Instagram. And you might have to take an entirely different approach to video on Snapchat or Twitter.

Many people confuse “social video” with viral video, but there is a key difference: videos on social media may not get millions of views and always be a success. If your business sells business software, a video that tells the story of how your software can help could be a success with only 600 views (if those views come from your target market, or generate leads). Yes, it is about sharing, but the potential for spread within your target market is the key.

Why is video marketing the key to your marketing goals?

If you are looking to explain to your boss why it is essential that you invest in video, try the following 5 points:

1. More and more social networks are broadcasting native video, demonstrating its increasing value. Snapchat, Facebook, Instagram and Twitter all have their own video features. And then there are the platforms whose main function is social video sharing, like Vine and YouTube. For live video there is Periscope, Meerkat, and Facebook, which has updated its Feed News algorithm to promote live video. Facebook has recently shared a blog post, “Now that more and more people are watching live video, we view live video as a new type of content – different from normal videos – and learn how to classify them in News Feed.

2. “Millennials” spend less time in front of their televisions and more time watching video on their mobile and portable devices. By 2030, millennia will represent 75 per cent of the world’s workforce, making it difficult to ignore the video platforms that resonate so well with this key audience.

3. Social networks promote video in their algorithms, knowing that this rich content is preferred by users. On Twitter, you can respond to a client request with 140 characters of text, or you can take a few minutes and record a 30-second video message. They will appreciate the extra effort.

4. Your competitors already use video marketing through social networks. A 2016 survey found that 61 percent of companies use video as a marketing tool. In the previous year, 66% of these companies did not use video at all. It is clear that companies quickly recognize the growing power of video.

5. Video marketing through social networks can offer an impressive ROI. This is probably the only point your boss cares about, so here are some numbers:

• 72% of companies using video report increasing website conversion rates
• 74% of all Internet traffic in 2017 should come from video
• Nearly a third of all people on the Internet are YouTube users
• More than half of YouTube views come from mobile devices
• Facebook has 8 billion average daily video views with 500 million users
• Facebook sees 100 million hours of daily videos
• Snapchat: daily video viewing exceeded 8 billion in January 2016

Where does social videos fit into your marketing plan?

Whether you run a small business or work for a large organization, there are many ways to tailor social video to your marketing strategy. Social media videos can meet a number of marketing goals. The most obvious is the construction of brand awareness. The need is to tell the story of your brand. GoPro and Redbull are renowned for creating stunning videos that serve the simple purpose of being shareable and broadcasting their brand name as much as possible. These videos, that include the supersonic fall of Felix Baumgartner and Kevin Richardson playing with the lions, are so widely shared that both brands have become synonymous with extreme sports and other outdoor activities.

Even if you are not in such an advantageous position, your company can still use social video for brand awareness. It’s simply a matter of reaching your consumers where they are. If you work as a real estate agent, turning a video inside a house cannot be viral through the web but it can be very sharable among potential buyers in your area. Thus, making video marketing on social networks has become a considerable lever for brand awareness, and will automatically result in a return on investment. This one is measurable, we invite you to read our blog on video marketing.

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Is Motion Design the Future Content Marketing Must-Have?

Wherever you surf the Internet, chances are you have met some motion design. Otherwise, here’s a quick explanation of the concept: motion design is a lively representation of data. This is a somewhat simplified explanation, but very effective in getting a message across. Generally, using Motion Design video is relevant to clearly present accurate data. The best moving graphics videos use animations applied with taste to make the information visually appealing and understandable. It becomes a great way to express important ideas, raise awareness or call potential customers to action! There are some convincing reasons why motion design is becoming increasingly popular all over the web.

Why motion design?

When it comes to communicating as much information as possible within a short period of time, Motion Design video is ideal. Content creators and marketing specialists around the world view this format as the best option in order to get a longer attention span of the audience; This is certainly due to the fact that this type of video condense a large amount of information in a short and visually appealing presentation. They are a great way to help reduce the risk that the viewer misses a call to action because they have ignored parts of a longer video.

How are Motion Design videos created?

These videos are generally easy to do, especially compared to other types of real-time video content that are particularly long and costly to produce. Animators use either of the following methods: either they construct the base animation (the longest/costliest), or they begin with a “flat” graphic that they animate afterwards (the easiest option/less expensive).

Beginning with a static graph, you should create the flat image in vector format if possible, meaning that they can be enlarged without loss of quality. This allows for better control when animating. Creating a storyboard, similar to those used in the creation of feature films, is usually a good idea. The tools to create animated graphics are readily available, although they may cost a bit. Adobe After Effects and Apple Motion are great choices that make it easy to layer your content and add 3D effects to give the impression of movement. It is infinitely more attractive to the average viewer than static content.

What is the future of motion design … and marketing?

Fashion and trends move faster on the Internet than anywhere else. Even so, the growth of the popularity of motion design may well be here to stay. Video content is more popular than ever.

According to an Invodo study, the average Internet user watches about 19 hours of video on the Internet per month. In terms of shopping on the web, 60% of buyers regularly watch product videos. This makes potential buyers 174% more likely to buy the product in question. It is not just information: it is a brief and unique experience that not only provides information, but also tells a story. This stimulating and shareable content will create a great word-of-mouth.

Thus, motion design can easily become a part of the most viral content when properly executed. The condition is not to neglect the upstream marketing analysis regarding the target and the relevance of the message to be passed. The advantage of this video format is that it is compatible with B2B, B2C marketing, for any sector, and for any presentation (with investors or banks). Indeed, there are more opportunities and options than ever before for content marketing.

No one can predict the future, but to date we can see many startups, small and medium enterprises use the motion design for different communication campaigns. By its simplicity and its efficiency It could well mean that the motion design will become a standard of communication in the years to come.

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How to choose the professional who will make your video

Here are some things to check before choosing a professional to make your video.

Look at his portfolio / book.

When looking for a professional in the production of animated videos, you should check that your portfolio / book matches your brand.
Do you prefer a clear and elegant design with deep colors, or will you head towards a design with thicker lines and a coarser contour?
These details and their qualities are to be taken into account, especially if you have a precise idea of the look you want to give your corporate video.

Check his references and the companies he worked with.

When searching for your motion design creator, you should also look with which companies he has worked with to see if he always deals with the same kind of customers or not. It is also a way of seeing if your competitors are not already its customers so as not to risk the conflict of interest. If possible, choose a service provider who is used to dealing with companies in the same sector as yours. He will have a better knowledge of your business and the clients you want to convince.

Request production steps to validate the efficiency of your service provider

Verify that there is an internal process to the company and that is respected for the production of a promotional video. The existence of this process will make the production of your video faster and guarantee its quality. If it is not immediately proposed by your service provider, you must insist on the importance of a brainstorming pre-production in order to give the desired direction to the production company. Three round trips between you and your provider are the minimum required to perform quality work before finalizing the promotional video.
Keep the reins! This is your video, you need to be able to make the changes that you want in compliance of course with the work of your provider.

Testimonials

Read reviews and testimonials from past clients of selected professional to be able to evaluate the qualities of your potential service provider, be sure to read the comments and remarks of his previous clients to see how the professional animated videos responded to their queries. If there have been some glitches during production, you should also know how the agency has straightened the shot. The testimonials can be present on their website but do not hesitate to search directly on Google for the roughest and often not reworked opinions. If possible, watch videos made for former customers, to inspire you and be sure that the style matches what you are looking for.

Checking these items can help you make a choice between several animated video production agencies if you hesitate. This can also reassure you about the qualifications of the chosen professionals.

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Promotional Videos

Promotional video is becoming the essential tool to a good marketing strategy. It is more efficient, faster and more engaging than an article that is often boring and informative. All business sectors now use the power of corporate video to boost sales, presence, and credibility. It is also a way to stay in direct contact with your customers, especially in the real estate field.
Promotional video in the real estate sector:

-According to a study by the National Association of Real Estate Agents in Australia, at least 90% of people interested in buying a new property use the internet as their primary source of information.

-85% of buyers say that animated photos and animated videos are paramount in their final decision and about 73% of them trust an agent who will show them promotional videos of the properties for sale.

-Unfortunately, only 5% of realtors now use animated videos as a sales tool.

In Australia, websites with promotional videos receive 403% more visitors than websites that do not. And at least 46% of these queries are turned into purchases.
Moreover, in the retail sector, at least 144% of buyers watched a corporate video before adding a product to their shopping cart. Onlineshoes.com for example saw its sales increase by 45% compared to similar sites thanks to an animated video.

The commitment level of the promotional video: Forbes released a report stating that about 59% of executives are more likely to watch motion videos than read promotional content. The level of engagement of online users seems to depend on the use of animated explanatory videos: if the site has a video, the commitment rate increases by 139% and requests increase by 97%.
According to the Forrester Research Center, it’s much easier to get into the first results of a Google search by posting a promotional video on your site! The traffic and commitment rate can thus increase by 65% barely a month after the uploading of your animated corporate video. Links to your website also increase with the addition of an animated video or a whiteboard video to your site. In short, 69% of the total traffic of your site is achieved through the promotional video.

The promotional video as part of a marketing campaign: An interview conducted with consumers shows that more than half of them trust a company using an explanatory video. This reinforces them in their decision to purchase. Similarly, emails containing an animated video are more likely to be opened than those that do not. The click-through rate in an email or advertisement increases by at least 90% in the presence of a promotional video. In addition, users retain far more information when they see them in a commercial video than in another form of marketing campaign.

Commercial videos are not there to replace real estate agents, they are a tool today indispensable to help them in their sales and should not be seen as competition.

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Explanatory Video Animations

If you want to increase conversion rate, commitment rate or help your business create a quality brand image, making an animated explanatory video is THE solution to all your needs. To stand out from the competition, take the next level by creating a marketing video! This can greatly increase the traffic on your site and the commitment rate of your customers!
What is an animated explainer video?

As the name suggests, an explainer animation video serves to explain your products and services to your target audience or your customers. This helps you tell the story of your products: what they are, what they serve and most importantly, why your target must buy them.
Animation videos are used by companies to communicate important information to their target audience. The most important thing is to make the video short, simple and catchy.

There are lots of advantages to using an animated explanatory video:

– This is the best way to increase your conversion rate – A video is engaging, much more than an explanatory text
– It allows you to share important data with consumers
– A video is effective in highlighting a product, service or organization.

Why is an animated explanatory video effective?
When you think of a corporate video, you do not immediately think of an animated video. In the collective unconscious, creating an animated explanatory video takes more time than a simple promotional video filmed in your premises. However, a promotional video is the most appropriate marketing approach, here’s why:

– You save money: you do not need to spend money in accessories, sound and light equipment, rental of premises and requisitioning of all your staff. To create an animation video, you only have to contact a company that takes care of everything for you.
– You are not limited in your imagination: a motion design video offers endless possibilities! You can make your scene in space, in a noisy street in Shanghai or in the North Pole.
– You are sure of the quality: with the professionals of the animated video explanatory, you do not have to worry about the appearance of your actors, a bad light, a messy background, a poor-quality camera, etc.
Animated video is the most effective way today to build the image of your business and stay in touch with your customers. This is the surest way to tell your story and make your customers loyal customers.

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Motion Design To Propel Your Company

Motion design video for your business is there to explain and summarize your ideas in a few seconds.
According to a study, a website visitor decides within 2 to 3 seconds if they want to stay or not. This means that you have 3 seconds to impress your prospects. What better way than a lively video?

People like animations: it’s full of colours, it’s engaging and attractive. This gives you the opportunity to explain your products and services in a more interesting way to your visitors.

Boost your credibility at the same time as your sales!

Google tends to note the level of engagement on your site. This means that more people stay on your site, your positioning on search results climes up.
But beware, it is not because you put videos motion design on your site you will now appear at the top of the search results.
For this, the animated video needs to be optimized and to do so you need to surround yourself with a team of experts.

Add information about your business for your customers!

The information contained in a corporate video are much more likely to be remembered by visitors. According to a study, we have twice as much chances of remembering something we hear over something we read.
However, a simple explanatory video filled with diagrams, graphs and figures will not interest your target audience.
On the other hand, an animated with an effective script video will catch the attention of your potential customers. This is very important, especially if you want to present a somewhat complex product.

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Video Techniques for Animated Videos

Convinced that an animated explanatory video is the best way to promote your offer, reach a maximum audience and convince them of the relevance of your solution, or make them want to know more, you still have to choose what video technique will be the most effective to get your message across:

– Whiteboard video
– Text animation
– 2D Cartoon with Voice over

These three video marketing technologies are the most efficient vectors for the rapid transmission of information. What are the criteria to take into account in order to orientate one’s choice to the one that will be the most relevant? Note: Other animation technologies, motion capture, 3D animation, on-site shooting, which have a much higher production cost without significant impact have been deliberately excluded.

Criteria choice

The questions to ask are:

Your target: according to the age and the professional profile of your prospects, choose the media that is most usual to them:

– Professionals seniors / executives company: Animation of text / video whiteboard with texts and graphics (essentially sector services and technologies – animation is then the equivalent – simplified – of a powerpoint presentation)

> Professionals juniors / associations: 2D animation purified, or video whiteboard based on drawings – voiceover

> General public, younger profile: 2D cartoon, voice over and sound effects and videos

> A professional graphic designer will help you define the graphic chart that will allow your prospects a quick identification. A viewer needs to feel involved from the first images. Being as specific as possible in defining your target is the best way to

Channels for broadcasting your video: if you want to use your video on your site, but also in a trade show, the sound will not be present, so an approach where the image and animation are self descriptive ( Animation of text or whiteboard with texts and graphics) – Attention, this exercise without soundtrack is even more difficult
Your image: Do you want to highlight your support side / partner (and therefore privilege personification via characters – therefore 2D animation or whiteboard with characters + colors) – or the technological strengths of your solution (text animation and graphs – Or whiteboard) – think also to adapt the voice off to this image (man / woman, young, mature, …).

To avoid !

Whatever technology is chosen here are the mistakes not to commit:

Customizable “turnkey” animations: besides the side already seen that systematically presents the use of these “low-cost” offers, a real analysis of your message and its translation via script and scenario, carried out by a professional , Are essential to ensure that your message is perceived and understood by your prospects. This vision by an external eye, and the original script proposals are a real added value. Remember that you never get 2 times a chance to make a good first impression.

Want to say everything in 30 seconds: an animated explanatory video aims to sufficiently publicize your solution, so that prospects want to go further, contact you and really study your offer. If your solution has some original aspects, which require an explanation, which you really want to highlight, moving to a slightly longer format is definitely a better solution than attempting to force your entire solution back in 30 seconds. If you have several products to present, making several independent videos is probably a better approach than juxtaposing them in a single video, a little too heterogeneous.

An explanatory video is not a commercial, even if it shares the same technologies: its lifetime is not linked to a promotional offer. We must therefore avoid non-perennial information (temporary offers, keep only constant prices), and concentrate on fundamentals
Identify yourself with the target: the video is aimed at your customers … not yours! You do not have to convince yourself of your strengths, but to make a third party who does not know your solution contact you. For this to entrust to a third its design is the best approach.