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Why are Explainer Videos so effective? The psychology behind Explainer Videos

Explainer videos are becoming more and more popular amongst businesses.

Animated explainer videos are a great tool to market your business/idea.

It’s an effective way to entertain your audience, engage with them and persuade them to follow your call of action.

But how can an animated video have the ability to connect with people and convince them of a product or idea?

There is a whole science behind why they work so effectively.

 

Learning techniques –

Explainer videos are intended to  ‘teach’ the viewer on a certain subject and the reason why it’s so effective to do it this way is that accordingly to some studies more than  65% of the population learns visually, but no matter what type of learner you are, it’s a fact that we all learn better when we are using more than one of our five main senses.

And by visually explaining your idea through simple messages, simple visuals, and simple audio you are allowing your future clients to retain and remember the information better in the future.  Studies have shown that the brain retains 68% more information when presented with both visuals and auditory information.

 

Pattern interruption –

Explainer videos break up the monotony of a landing page that is usually full of text. This was you are capturing the clients attention and exciting them. This works by interrupting the usual pattern most people expect when visiting a webpage or deciding on a service. This will imprint your message across more effectively.

 

The art of storytelling –

Humans are driven by emotions, and through storytelling, we are allowing the viewers to digest information more easily because the information connects with emotions. By creating an animated explainer video with an easy to follow storyline you are allowing the viewer to connect with the story, and create an emotional bond making the message memorable.

 

The power of perception –

Up to 85% of people are more likely to buy a product if they first see an animated explainer video first. The more you see, the more you learn, and the more you learn, the more you believe. And this is what happens when a person watches an explainer video. Sometimes just reading plain text can leave clients wondering more about the product. What will it look like? What feeling will it create? How will it work? With video marketing, the case is completely different.  Explainer videos offer the client to visually experience the service and something that you have seen with your own eyes and heard with your own years is 50 % more likely to stick in your mind that something you have simply just read about.

 

So when deciding on your next marketing strategy, I suggest considering an explainer video!

 

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