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How an Explainer Video Can Boost Your Start-Up

As a start-up, no matter how amazing the product or service you offer is, it takes time to get noticed. A good explainer video could be the right way to reach out to your target audience and stand out among the competitors.

 

5 Reasons Why To Consider an Explainer Video:

  1. A video is probably the most versatile type of advertising tool you can us; it can be embedded in a website, app, social media accounts, and it can be even sent via email, allowing you to spread the same message through various platforms at the same time. One (investment) fits all!
  2. Images are worth a thousand words: choose the type of video (animated, 3D, live-action) that suits your business better and let it showcase your business in a creative and engaging way; even complicated ideas or products can look easy with the help of animation or 3D design.

  3. People are more and more likely to spend their time online watching videos. According to Zenith’s Online Video Forecasts report, by 2020 we will spend an average of 84 minutes per day watching videos online. Why? Because it is the best attention-grabbing tool. Therefore, an appealing, short but effective video is a must-have for your website nowadays.

  4.  It can be the starting point of your branding strategy: even though that’s not the first concern of a “startupper”, if your business grows (as we wish it does), you will need one. And the design, style, and message of your video are your first business card.

  5. Due to its versatility, it helps your SEO: people are more likely to share or comment a video rather than an article or any other kind of content. Google knows it, and knows how to reward you for that.

 

A high-quality, tailor-made video is a big investment for a start-up, and there is no doubt about that. Having a look at the facts and figures of online behaviour, though, it seems to be worth it. What are you waiting for?

 

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