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Marketing: Our Advice for Instagram

While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.

The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.

Attract the client is therefore more difficult…

Your image: 

  • Privilege relevant pictures related to your brand universe
  • Share a story with your followers, show your product in everyday life
  • Use exclusive pictures with your subscribers

As we said before, the engagement rate is higher on Instagram than Facebook.

  • 32% of Facebook users interact regularly with a brand.
  • 68% of Instagram users interact regularly with a brand.

Among popular subjects, you can find:

  • Brunch
  • Coffee
  • Shoes selfies
  • Cocooning

Pictures with filters have 21% chances of being viewed and 45% chances to be commented.

Most used filters:
#Normal
#Mayfair
#Rise
#Valencia

Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.

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