Types of explainer videos, and how to choose the right one for your business

If you are struggling to find the right type of Explainer Video for your business then you are in the right place.

Explainer videos can vary from a large range of styles, and choosing one that is suited well for your business can be difficult if you don’t really have an understanding of the different types.

There are some factors such as your sector, message and target audience that will determine what kind of explainer video will fit your business best.

So let us teach you a little more about each different style so when it comes to deciding what type of explainer video you want, you can decide with confidence.

 

Screencast videos:

These videos are great for educational purposes. They mainly consist of screenshots of how a certain software or page navigates. Many companies use these kinds of videos as part of their employee training.These are usually the most economical option when choosing an explainer video.

 

2D animated character videos:

These are the most popular type of explainer video. They are based in storytelling which is a great way to evoke emotions in the viewers, and therefore making the video memorable. The way to storytelling is by showing the problem, and then the solution your service provides. It’s a great way of showing what your brand is about by humanising it with the characters.

 

2D motion graphics videos:

These type of videos are characterised by being straightforward. They are ideal for complex businesses or a service that is hard to explain. They are used mainly to visually explain a process, whilst still being contemporary and fun.

 

Whiteboard animation videos:

These are the most versatile type of explainer videos, as they fit any target audience. They are engaging and perfect for explaining complex concepts and process.  The only issue with these type of videos is that the aesthetics of them don’t always fit a corporate and more serious business.

 

3D animation videos:

These videos are mostly used for commercial purposes. They allow you to go wherever you want with the video and are definitely the most eye-catching of all, but they have a catch! They are the most expensive, as they require a lot of more time and skill to produce.

 

Live action:

In these kinds of videos, everything is recorded using a camera and real life. It’s a great way of creating real live examples to create true trust in the viewers.

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