Why is Video Marketing effective? 6 reasons why your business should turn to Video Marketing

In 2018, marketing is changing, and fast. New strategies and types of marketing are arising, increasing competition, but also increases the opportunities for businesses to stand out. That’s why today we will be talking about some of the reasons why video marketing is so effective;

Customers spend their time watching videos
People are now watching videos more than ever. Statistics have shown that 92% of all B2B potential customers are watching online videos on a regular basis.
That’s why businesses are now using video marketing as a strategy to improve consumer engagement. By adding videos to their emails they are increasing click-through-rates and by adding the video to their landing page, increasing conversions.

Videos are easy to find and share
Consumers who are looking for your services will search through the listings on Google. Did you know that 70% of the top 100 search listings on Google are video results? And by sharing this video across different social media platforms it increases the traffic to your website.

Videos are persuasive
Like we’ve mentioned on our previous blog about the psychology behind explainer videos, videos give the opportunity to use sight and sound to connect with the target audience emotionally through storytelling. Evoking emotions and therefore becoming memorable.

Videos are measurable
One of the best things about sharing a video on social media platforms is that it allows you to keep track of the number of views and shares. This will help in the future campaigns to know what works for your audience and what doesn’t.

Videos are cost-effective over time
Videos stay on Google results forever, unlike tv adverts which come and go within a few seconds reducing your overall per-unit spending over time.

Videos are able to convey a lot of information in a small amount of time
Videos can help companies concise their message in a short amount of time as compared to conveying the information through text. A lot of information can be condensed into a one minute video by using not only audio but visuals to represent the information.

All of the points above are really valuable reasons to why video marketing is effective, so why not switch your marketing strategy now?

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