Nowadays, we use online videos for everything, whether we want to change the wheel of our car or watch a movie. We look for videos on the internet to entertain or inform ourselves.
According to The Guardian, video marketing might represent 69% of the online consumption traffic while 64% of marketing specialists think it will play a major role in their future marketing strategies. And if you’ve seen the stats about the future of videos, you already know that online videos will constantly grow.
But why? What drives people to look videos? Why online videos will end deleting social media in terms of popularity? Those are important questions that should be asked. Because if we understand why people watch them, we’ll understand how to improve them.
Here are some reasons:
1. Users trust video marketing
Every time you open your navigator and start looking for information about a topic, you’re not only searching for one or two good articles: there will be a million! Moreover, you don’t always know if those sources are reliable or not. It’s also difficult to say when an article is more reliable than another.
What about videos? When you find a video with a good quality, you doubt less about the reliability of the message. Now, it should be obvious that many low cost videos can be reliable and correct. Also, every high-quality videos are not always trustable. However, users will be more likely to trust information you share with a high quality video.
2. Video marketing is shareable
This is the biggest advantage of video marketing. When people watch something and like it, they will inform the others, they will share it. But you should do something that is worth being shared. You have to make an interesting, funny, emotional, honest or educative video and make it memorable.
3. Video marketing is memorable
If someone reads or listens to something, he uses only one sense. But if he watches a video, many more senses are stimulated, which makes him more likely to remember what he saw. You want people to remember who you are and what you do? Videos are the best tools to make that happen.
Of course, you might think there are many other ways to explain why video marketing is important, but the 3 points explained above are the essential ones. That is why Propulse Video proposes explainer videos. They shorten your selling process, increase your conversion rate and increase your sales.
Video marketing is therefore an essential element for your marketing strategy. If you don’t have one yet, you should start making one.